During the holiday season, every retailer, store or any business is looking for a piece of the sales pie. Obviously the larger companies have a bigger marketing budget and some additional resources available to them to put themselves in front of potential consumers this time of year. But the holidays are a great time for creative ideas to help sales at your small business. These eight simple ideas can help improve sales during the holiday season, make you customers shopping experience a better one and ultimately lead to more long term customers.
- Gift Wrapping: Some places will offer this for free, or for tip or with proceeds going to a charity. But either way, this is a good perk to have during the holiday season and it’s easy to advertise. All you need is a window advertisement and social media posts that your store will be wrapping gifts. Holiday shopping can be such a hassle, so if people are buying items on their shopping list and can get them wrapped in one stop, you take stress off of them and that’s a good memory for a customer to have at your business.
- Buy a Gift, Get a Gift: Incentivize shopping with your business. Give a gift back to customers who buy a certain amount. It can be simple things or you could make the gifts better the more they spend. Giving gift cards for buying from your business to is also a good way to create a future sale.
- Coupon Receipts: In addition to giving gifts back for those buying them, print coupons on the back of your receipts for customers. This could even give you a chance to give them a coupon to use at your store in the future or you could team up with other local businesses and print coupons for other businesses on the back of your receipts and have them return the favor. Shoppers then have incentive to visit businesses.
- Use Social Media Discounts: A two fold way to increase sales and interest is putting out codes for discounts or other special offers on social media. Advertise that customers need to check your specific channels for codes. It’s a good way to gain some social media buzz and sales. If you have the resources, you could even “lock” your social media channels and only give the codes out to those who “follow” the accounts.
- Set Up a Kiosk: If you are able, set up a kiosk away from your store’s location. Whether you are in a mall or can find a place to set up a secondary location for your business, the increased visibility can help lead to more sales as well. Put yourself in front of foot traffic rather than have potential customers seek you out.
- Utilize Rewards Program: If you already have a rewards program, promote it and incentivize it during the holidays by offering more points or perks for spending more. Hallmark’s program that gives points for each purchase is a great example. Incentivize signing up for it during the holidays. Give customers something when they sign up and something they can use for after the holidays so you stand a better chance to bring them back sooner.
- Extend Your Target Customer Base: You should always have some sort of perk going for repeat customers but you might have infrequent shoppers, very early shoppers or last minute shoppers. Give each one of them a reason to shop with you no matter what time of year it is.
- Exhibit at a Holiday Show: Find a local holiday event going on at a mall, exhibition hall or community center. It shouldn’t be too hard to find these events and you can probably get away with a smaller booth setup than a larger industry specific show. If you’re looking to gain a bigger share of holiday sales, putting your business in front of people at some sort of holiday show helps you push your holiday specific sales.