How Effective Are Your POP Displays?


Point-of-purchase, or POP displays are a popular go-to marketing setup for all kinds of retail stores. They’re utilized for a variety of different reasons and when they are well planned and executed they can be a huge boost for businesses. So that begs the question: What makes a good POP display?

Target audience: Generally, point-of-purchase displays have a target demographic in mind. So whatever audience you are trying to tap into, the display should be created with their buying thought process and interests in mind. Eye level, wording on signs and colors all should be geared specifically with the demographic your POP display is supposed to appeal to.

Bold graphics: You want to stop traffic at your POP display? Bold graphics is probably the best way to do that. A lot of shopper’s attention is all over the place, they might be on their phone or listening to music while walking around. Bold graphics gives you a good chance to grab their attention. A lot of POP displays are centered on high margin items that make a big difference in a company’s bottom line, so you want these items to be seen and sold. Whatever graphics you choose to go with on your POP display, let someone who has designed them before do it or use a professional.

Height matters: Your target audience has a standard height. The height of your POP display and the words/graphics in relation to your target demographics line of sight is a big key to the display’s success. It’s a simple concept many grocery stores and other retailers use with examples like sugary cereals and snacks being placed where children are more likely to see it so they can get their parents to take notice. High margin foods or items to fast expiration dates are also in direct sight lines because stores want them sold. Consider what the average height of your target demographic and make sure the key points of your POP display are going to be extremely visible to them.

Endcaps and power aisles are your also good bets: Point-of-purchase displays are often thought of as near the cash register or checkout areas. But they can be expanded into areas like end caps and main aisles. They don’t have to be large displays, just effectively promoted ones in ares that receive a high volume of foot traffic. You can even use data for this if you’re a retail store. You generally know where the most traffic is in your stores. Putting a high quality POP display in those areas gives them the visibility you desire.

Invest in POP displays wisely: POP retail displays are put together to sell product and make money. Like any marketing display, you weigh the cost against sales projects and your probable ROI. Buying cheap or low quality displays aren’t likely to improve your bottom line and ROI when creating point-of-purchase displays. This doesn’t mean you have to order expensive point of purchase displays but if you want maximum effectiveness, great graphics look better and attract more attention on good quality displays. Signage is easy and affordable enough to order and replace for when your sales and message change. It’s much easier than replacing hardware for a POP display.

Call to action: POP display items are usually impulse buys for most consumers. It’s not something they came to a store intending to buy. Strong calls to action with the right colors and message can make the difference in the success of your POP display.


The Psychology of Successful Trade Show Booths


Are you a trade show exhibitor looking for a high-impact, low-cost way to improve your success at trade shows? Trade show booth psychology, specifically colors and booth setup are completely controllable assets that can significantly impact your trade show success, positively or negatively. It often gets overlooked and it doesn’t have to cost you extra money.

Layout: One of the easiest things any exhibitor can control. If you’ve ever watched any of the home remodeling or flipping shows that are wildly popular, the one phrase you constantly hear the interior designers repeat is “open concept.” Why? The “open concept” is inviting and gives people a reason to come in and have space to walk around and feel comfortable. That’s what you should want attendees thinking when they come to your booth. They feel welcome to come check it out and look around at what you have to offer.

Ditch the table: What better way to create an open or welcome environment at your booth than having no barriers to entry. You or your staff standing behind a table talking to an attendee puts a physical and implied barrier. If you want to come off as a company that’s accessible and customer service friendly, ditch the barrier. Even if this seems a little progressive, try it at one or two shows if you can and measure if there is any difference.

Carpet or flooring color: Believe it or not, the wrong color flooring around your booth could cause people to stay away. Harsh, negative color associations can put up a psychological barrier to your booth as well. Easy to look at, soft and inviting colors will do wonders.

Light it up: When designing trade show exhibits, don’t forget lighting accessories. This is an easy, yet overlooked idea when thinking about trade show booth psychology. Well-lit displays get noticed and are easier to read. Plus they show off the awesome graphic design work!

Send people other than sales reps: This might not directly apply to typical trade show booth psychology, but sales reps for your company usually have a different mindset. Customer service reps should know the products and service tier levels as well as your sales reps and might even be more in tune with what customers want from them. Customer service reps hear the compliments and complaints about each individual piece of your company so they can sell the positives and ease the pain points.

Graphics: As a rule of thumb your trade show exhibit design should have roughly 40% empty space. Trade show attendees see hundreds if not more booths each day at shows. Overwhelming them with too much text or too many images is not a good idea.

Font: You think your unique font will make your trade show booth stand out from others. It might, but not the way you think. Stick with simple font designs. People might be talking about your booth as they walk away but it will be in phrases like “That was hard to read.”

Consider color psychology: This is a bit trickier because when it comes to colors, you want to stay on brand as much as possible. Working in certain colors where possible can be effective.

  • Blue evokes trust (think Twitter’s verification checkmark)
  • Colors can have an industry association (white/blue make people think winter – perfect if you’re selling winter coats/apparel)
  • Yellow is a mood elevator – it can have a positive effect, just don’t overuse it
  • Black is seen as a powerful color – it’s also very easy to accent
  • Many restaurants use red and yellow to evoke excitement – just like the winter example, food industry exhibitors can tap into this color for success

8 Tips to Drive Back to School Sales

school supplies

One of the biggest shopping periods outside of the holidays is almost upon us – back to school shopping. From parents with kids just starting kindergarten to college students getting ready for their last semester, people will be tracking down back to school supplies and looking to save money while doing so. Here are 8 ways any business can help sales during this busy shopping season.

  1. Build versatile clothing displays – Back-to-school clothes tastes and needs might vary from region-to-region and different age groups. The weather from late summer to early fall can change fast, so having different displays of clothing for the warmer days of fall and the colder ones. Hoodies and other lounge wear are popular for college kids, so don’t overlook a full display for those.
  2. 2. Offer incentives – The list of items kids need for school grows each year and the price climbs. Technology is becoming a necessity for kids of all ages for learning and parents or students shopping for colleges already have tons of debt coming as well, so offering deals, discounts or other rewards like incentives to shop with you could pay off.
  3. Don’t stop sales when school starts – Students need supplies all year long. Different projects pop up throughout the year and things they buy get used and they need new supplies. Don’t forget winter clothes as well. Students and parents will be getting things for school all year long.
  4. Update signage/graphics – A new sales season is a great time for new sales signs, especially point-of-purchase areas for smaller items like headphones, gift cards, calculators, pencils, socks, etc. Update your graphics and message to push your back to school sales campaigns.
  5. Hit the ecommerce market – From 2011 to 2015, back-to-school season retail ecommerce sales rose from $31.03 million to $50.17 million. Make sure your website is user friendly, up to date and start finding ways to push customers to it for the convenience factor and the sales.
  6. Leverage social media – One way to help push people to your website is to use social media. Most back to school shoppers are on some platform. College kids are all over social media (Snapchat, Instagram, and Twitter) and it’s a great visual way to promote your products.
  7. Think outside the box – Find ways to promote products that you might not think are back to school essentials. Sure, everyone needs pencils and notebooks. But think of classroom (or dorm) cleaning products, other hygiene items and of course lunchbox foods. They’re all necessities but people don’t generally associate them with “back to school shopping.” Making them a part of your sales campaign could boost sales in those items.

Trade Show Dress Code Tips

Trade shows in a lot of ways are like job interviews. You’re looking to impress hopeful future clients and customers. You wouldn’t dress down or in questionable clothing at a job interview. A great way to lose out on closing a sale or gaining a lead is by looking unprofessional and giving off the wrong impression based on how you’re dressed.

Set a Dress Code
The lead sales or booth worker can set this or it can come directly from the company. Everyone should be dressing in the same attire for the occasion in either business casual, business professional, or company branded clothing.

What to Consider When Packing Your Suitcase
You should pack for specific parts of your trip as you won’t be at the trade show the entire time.

Travel: Something professional in case other people on your flight or trip are headed to the same show. Arriving looking like you are there to do business doesn’t hurt.

Show time: Pack clothes to follow the set dress code; company branded polos or button down shirts, dress clothes. Pack extra just in case. Anything can happen when you work a long shift at a trade show booth.

Leisure/networking time: For dinners, mixers or off the floor activities, you still want to appear professional but relaxed. Depending on the activity, your attire might vary but have something comfortable and casual yet professional.

Dress Code Etiquette to Consider

  • Shoes – Clean, shined shoes are a must, but avoid new shoes. New shoes (especially high heels for women) can be very uncomfortable if you haven’t worn them for hours at a time already.
  • Match – Mainly, make sure your belt matches your shoes and your colors match.
  • Accessories – Be conscious of how many accessories you’re wearing like earrings and other jewelry. Most companies have a policy for piercings and jewelry. Making a connection or trying to close a sale might be a lot more difficult with distracting piercings and jewelry.
  • Cologne/Perfume – Go easy on the cologne/perfume. This should be self explaintory.
  • Pockets – Yes, you want them. You’re not going to be wearing cargo pants, but you’ll need pockets to hold business cards, brochures and pens among other things.
  • Pack cleaning accessories – Tide bleach sticks and other items that can quickly clean clothes up in case of spills over lunch, etc.

Final Dress Code Tips to Consider

  • Hands – No, it’s not clothing related, but you’re likely going to be shaking hands with many potential (hopeful) customers. Make sure your nails are trimmed, clean and you have plenty of hand sanitizer available at your booth.
  • Fit in – While it’s true you can never be overdressed and you want to stand out from the crowd, if you and your booth staff are in suits and business attire and everyone else is in polos or other casual gear, you might stick out like a sore thumb. It’s always good to gauge the style of the show and your peers if you can before being under or overdressed.

Tips For Advertising In Parades

Who doesn’t love a good parade? As shown in Cleveland on Wednesday, a parade can garner a lot of attention.

Having an opportunity to participate or be a sponsor in a parade can be a big boost to any business, whether there are 1.3 million people there for it or just your community. You don’t have to spend big money on a float or major vehicles to showcase your message in a parade.

Being a parade sponsor for your city or town can help you create goodwill with the community, whether it’s a holiday parade like Memorial Day, July 4, Labor Day or a local schools’ homecoming parade. Not only is sponsoring and being a part of a local parade a great way to get involved in the community and create goodwill, there’s also plenty of affordable ways to do it:

  • Vinyl banners can be held on a truck or float or long ones can be carried by a few people on foot.
  • Car magnets are perfect for parade vehicles because of the slow moving traffic. Everyone watching the parade will a lot of opportunities to read the magnet over and over.
  • Light weight poster signs are easy to hold up while walking or riding on a parade vehicle.
  • Freebies that are easy to hand out along the parade route like custom printed pens and other branded items are also a great way to stand out.

What’s on your sign?

When considering a banner or some sort of sign for a parade, there are a few graphics tips to keep in mind:

Coordinate colors: If it’s for Memorial Day, July 4 or Labor Day, take the time to have the banner or sign printed with a flag or red, white and blue and follow the theme. Don’t try to re-use the same sign from different parades. If the parade is for a school, be sure to include the school colors in your sign.

Time your pitch: Just like color, make sure your any message on these signs that’s not directly related to your business or slogan includes something related to the parade (happy holiday, good luck, go team.).

Don’t skip the details: The point of sponsoring and having a sign or being part of a parade as a business is to get noticed. So on those signs don’t forget the information people need to know about your company. Contact information, an idea what you do (maybe an image if your business name doesn’t giveaway what you do) and web site, logo, URL, 1-800 numbers and social media handles are all good things to have on any parade signage.

Other good things to have as a parade participant

  • Candy is a parade staple and it’s always a nice gesture to buy some to throw out if you’re not holding your sign.
  • Branded items you can hand or throw out that won’t be painful if they hit someone are also effective.
  • Parades are good times to hand out cards with deals on them. Print cards or coupons to hand out specifically at the parade that have deals or discounts on them so you can get an idea of how many people paid attention to you at the parade.
  • If you or your staff is holding a sign while walking or riding on a vehicle, matching company shirts or gear will make you look good and get noticed as well.

9 Things to do Between Trade Shows

The middle of summer is typically a slow period for trade shows.  As an exhibitor, what you do during this part of the year can help set you up for success for your next show or when the season heats up again. Take this time to make improvements and try out new ideas. Here are nine tips to help improve your exhibit during the slow season and between shows.

New training and re-training – Take the downtime between trade shows or during the slow season to work with your booth staff on some new sales and conversations tactics and keep them sharp on your trade show goals. There are always new studies and reports coming out about consumer and sales psychology.

Look over your notes – At each show you should be making and documenting observations about interactions with attendees. Find out what has worked and what needs some adjusting. Also make note of what your competitors are doing and decide if it’s something that would fit in with your message and company.

Develop new presentations – If you’re not developing a new product or additional services to promote during the next trade show or trade show season, consider changes to your presentations. Look at your talking points, slides and selling language in your presentation and look for ways to improve it. If you have a trade show during a slower season, consider using some shows as a trial for your new presentation.

Check your swag – If you’re low on promotional items to give away (branded T-shirts, pens, bags, etc.), now is the time to re-order and re-stock on them. Take the time to review your inventory and see what people are taking more and what people don’t care for. Don’t spend money on swag that nobody is taking. Consider changing the message or look of your gear as well (logos, colors, etc).

Reconsider your logo – When’s the last time your logo got a redesign or even some minor tweaks? A new look, graphic or even some colors can help create interest from people who want to see what’s new with the company or it might even attract new business.

New signage – If you do go ahead and change your logo in anyway, you obviously want your displays and signage to reflect that. If you make any changes, anything you use to promote your brand will have to be updated. Even if you don’t make changes to your logo, new signage with a new message or colors can help make a difference.

Check old signage quality – Things happen to your displays and signs in storage and shipping. If some of your materials and displays have been to many trade shows and have traveled lot of miles, they might need some replacement parts or you might need to replace a piece of signage or two. Don’t try to duct tape or hold together an old or broken down display. It will be painfully obvious.

Product or service improvements – This one is fairly obvious. Trade shows are perfect for new product or service announcements. If you’re planning one for the busy season ahead, you should already be ready to roll it out and can use this time to smooth it out during testing. There’s also time to brainstorm for your next product or service development announcement.

Enhance your display – If you didn’t update your logo or graphics and your displays and signage are all in good condition, consider display enhancements.  Trade show lighting, custom printed flooring or other trade show flooring and podium and table wraps with graphics can really help put your booth over the top and generate some new interest. Little things can make a big difference and more branding is never a bad investment.

Should You Be Using Snapchat for Trade Shows and Events?

The use and benefits of using social media at trade shows has risen quickly over the last few years. Thanks to Facebook adding a live video stream option and apps like Periscope, sharing demonstrations and seminars with more people than those attending has become easy and effective. Live tweeting, trying to interact with those tweeting back or on video feeds can be overwhelming but utilizing social media at trade shows and other events has become important and almost necessary.

You probably already use Facebook and Twitter for your business. You’ve probably started to utilize Periscope and maybe even Instagram’s new brand feature. Seldom used previously, Snapchat is now quickly becoming a platform business and event exhibitors could begin want to take advantage of.

You might be thinking to that you really don’t want or don’t to use and manage another social media platform at trade shows and events.

A recent forecast by eMarketer might convince you it’s worth your time.

According to their last forecast, Snapchat’s user base is going to grow by double digits and will outrank Twitter and Pinterest for the first time ever in the United States. They also expect the gap between Snapchat, Twitter and Pinterest to grow through 2020.

While certain brands and exhibitors at shows have stayed away from Snapchat, thinking the user base for the app doesn’t fit their target demo and thus don’t want to waste the resources on it, 27% of Americans ages 25-34 use Snapchat, which the app’s second largest base.

Like any other social media platform, there are ways to utilize this app in your favor

On demand Geofilters
This can be a great brand awareness tool for companies and exhibitors alike. Logos, slogans, and trademarks are all permitted by companies who upload these filters. Getting interested users in your follower base to use your geofilter for promoting new products, slogans, etc. can really help spread awareness.

Geofilters can also be used in an interactive way at trade shows and events about things like your product demo or presentation. They can be made to be time specific to allow people to even get special offers and deals by using it to interact in the time period set for its use.

Brevity gives you power
Most people think that Snapchat’s disappearing posts are bad for brands and business. But when you post something on Facebook or Twitter, or even do a live stream, are people going back and viewing it? If it’s on the internet, it’s out there forever, but most posts are only temporarily viewed anyway. Snapchat is great for its “storytelling” capabilities because content with videos and photos are the most commonly consumed content and the length of viewing that content on Snapchat is short, keeping within in the range of most social media users attention span.

Being able to piece three or four of these together at events while doing product reveals and other presentations puts followers on the lookout for your next post. It could create the idea of fear of missing out. If your videos at events offer relevant content, breaking them up into different posts can keep people coming back to you. That the content is only available for a short amount of time is an advantage.

Tips to grow and take advantage
If you’re new to using the app and aren’t sure how to make it best work in your favor at events or to leverage it for normal use, here are a few quick tips and ideas:

  • Use the geofilters for anything new you’re doing. Products, campaigns, etc. Encourage people to take snaps using the geofilter. Get them to interact with you using it and see how it’s resonating with your followers. It’s also a great way get your follower base to share your content and message.
  • As mentioned, product reveals are usually great uses for video streaming. The fact that the video time on Snapchat isn’t extended like other video sharing apps allows you to build anticipation to such events for excited followers.
  • If you’re trying to grow your follower base, exclusive content only viewed through Snapchat will help and even putting in offers for using your geofilters or interacting back also helps.
  • Other good content for Snapchat that is useful at trade shows and events include behind the scenes looks of your product reveal or special presentation or event and posting quick stories including your demonstrations and seminars as well.

While many exhibitors and brands have felt that Snapchat and what it offers doesn’t work for their content or doesn’t apply to the audience they want to reach, there are ways to leverage it in your favor and use it effectively. Given the growth of the app, the demographics that are using it now and will grow using Snapchat more than or as much as other social media, being able to connect with those audiences can help your brand in both short and long term.

Affordable Banners for Graduation Parties

Between May and June, college graduates will have earned their degrees and high school graduates are walking across the stage to take that next step. That also means it’s time to celebrate these accomplishments before they move onto their full-time career or head off to college.

Planning graduation parties can be quite stressful between deciding on a venue or preparing your own house to be one, estimating guests and how much food will be enough. You want it to be special, which means decorating is important.  There are many creative, easy and affordable ways to decorate for a graduation party and make it unique.

Showcase who you are celebrating

Whether it’s indoors, outdoors, at a public venue or in your yard, you can identify where it’s at and who it’s for with a vinyl banner that includes a personalized graduation message and their graduating year. They’re easy to hang from pavilions, fences, posts and tents thanks to aluminum grommets that are added to each banner.  Hopefully it doesn’t rain during your graduation party if it’s an outdoor venue, but if it does, vinyl banners are made and printed to hold up in mild outdoor weather.

Cover yourself and your party

If the party is outdoors, weather is a factor in some form. Whether it rains or is hot, you’ll want to put the food or tables under some sort of cover. Canopy tents can give coverage to your food and keep your drinks in the shade. The canopy can even be custom printed if you want a special message on it.

Where’s the party at?

Family from all over the area and maybe even out of state might be in for your graduate’s party. At a public park, rec center, indoors or outdoors or even at your house, make it easy for guests to find where they’re supposed to be. Yard signs are extremely affordable and can be placed in the yard outside of the indoor venue, at the top of the street of your house, outdoor venue or right in your front yard with your grads name saying the party is here.

The main attraction

Graduation parties are often a time of reflection. People reminisce about memories and how fast time has gone now that your graduate is ready for the world or college. This usually includes showing off old pictures and portraits of your grad with a collage at a table. Decorate this table with a table throw. You can also have them custom printed to commemorate the occasion.

A unique way to display nostalgic pictures and professional portraits of your graduate is with table top displays on the table with the custom throw. It’s a special table that’s a customized celebration point at the party.

Photo op

Grandparents, out of town relatives and friends are all going to want pictures with the graduate. Instead of a boring wall, your house or other attendees in the backgrounds of these photos, you can create memorable graduation party photos by using retractable backdrops that have adjustable framing, can feature the graduate’s name, year and a special saying or message to commemorate the occasion.

Take the moment with you

Creative banner decorations to celebrate a graduation don’t have to be relegated to just the party. If you have a great senior portrait or photo from graduation day that you want to remember and show off in a special way, do it with removable custom wall decor. It’s unique way to display those photos. They’re different (possibly larger and cheaper) than a normal framed photo. You can hang them on your wall at home or even at work, if you don’t have room on your desk because you don’t want to take all of the other pictures of them off of it. They’re completely removable without peeling, ripping or damaging the walls they are attached too.

Make your graduate’s party a special one without the stress of how you’re going to decorate. Order from TRT Banners and can focus on guests, food and other arrangements as much as you need because TRT Banners has a 48-buisness hour turnaround after customer proof approval on products. Contact our helpful account executives today!

RNC Cleveland: Advertising for Beachfront and Waterpark Resorts

When the Republican National Convention comes to Cleveland in July, many people from all over the country will be packing into hotels and entertainment venues around the city. While a major influx of potential business from out of town visitors is an exciting prospect, it does make for very crowded venues.

Visitors coming in for the RNC or anyone visiting a city for a national event are unlikely to be able to avoid such large crowds throughout the business day. After the work is done and it’s time to unwind, getting away from the stress and high volume of people may be a priority for those in from out of town for the convention or any event. Suburbs and other cities not directly within the limits of host cities of the RNC and other major events have plenty to offer to these travelers in the way of entertainment and serenity.

The RNC is right in the middle of July in Cleveland and the Lake Erie Shores and Islands have been focusing on these visitors for over a year. What’s a better way to de-stress after working at a big event and more perfect for the month of July than fun in the water and on the beach?

Larry Fletcher, the executive director of Lake Erie Shores and Islands told NBC24 in Port Clinton, Ohio that the California delegation in for the RNC is staying at Kalahari, a water park resort and hotel. Lake Erie Shores & Islands lodging and other leisure stops including Kalahari are all well away from Cleveland yet close enough to make the short drive in before, during and after the convention.

How can venues like water parks, beaches and relaxing resorts that aren’t directly involved with or right in the cities where major events are being held, draw in some of those visitors looking to find entertainment away from the crowd near the convention? Here are a few tips that might help.

Give them a visual:  They say a picture is worth a thousand words, right? You can describe over and over again how great your resort or beach is to visit. Enticing visuals will say more than one word ever can.  No matter where you are, it’s going to be hot in July and relaxing in or near the water after a long day or week at a convention sounds great. Pictures of an ice cold drink on the beach or people enjoying a swim or water activity on a high quality banner can paint a relaxing picture. These visuals can be printed and showcased perfectly on an Outdoor Retractable Banner Stand with two full color custom printed vinyl banners.

Selling points: In addition to giving potential visitors a visual that suggests relaxation, why should people choose your venue for after convention or business entertainment? Highlight your selling points like drink and dinner specials, meeting or conference room space to conduct business at your resort instead of the crowded convention area. Highlight beach access, beach equipment rentals and other excursions. Deluxe A-Frame Sidewalk Signs feature two PVC posters printed using UV printing technologies that can effectively promote all the major selling points that come with visiting your resort.

Direct them: Where is the best spot on the beach? Where can they dine and drink with a great view of the waterfront? Where can they rent a jet ski or lounge chairs? Banner Flags are large displays made for the outdoors and can easily be used as directional markers to places people are looking for at your resort.

Special offers: If you know a large event is being held that’s going to bring in a lot of out of town visitors for a few days, give them a reason to visit your beach spot or waterpark. Create special offers for those in town for the convention or event. Promote it on your website and especially all over social media. Spend some time in the city where the event is being held and hand out flyers or brochures and be sure to have a Brochure Holder with you. Hang Vinyl Banners from your building front and in your lobbies welcoming any guests in town for the big event or convention and promote your special offer on those as well.

Whether you’re looking to promote your business during the RNC or events and conventions of any size, be sure to order from TRT Banners for affordable advertising signage options as well as high quality products and a 48-hour turnaround after customer proof approval on orders.


RNC Expects to Party in Cleveland


Contested or uncontested, as this Bloomberg article notes, those attending the Republican National Convention in Cleveland July 18-21, are planning to have a good time.

Some historical party examples listed in the article at past RNC’s:

  • In San Diego in 1996, the RNC features a “warehouse party” and a party at the famous San Diego Zoo that went late into the night, even with the animals. Delegates also enjoyed a cruise on the San Diego bay.
  • In 2000 at Philadelphia, there was a corporate sponsored martini and cigar night. Representative David Dreier arrived to the convention public in a cigar box.
  • The 2008 convention in Minnesota had an ice sculptured adorned martini bar and a cornstalk-lined red carpet which included a live concert put on by Styx. There was a vintage train car ride as well.
  • The Florida Aquarium was rented out at Tampa during the 2012 convention that featured a tequila station atop ice sculptures. Mike Huckabee also entertained by playing the bass guitar.

Ohio has also extended last call at bars and restaurants around the convention until 4 a.m. to encourage more local dining and partying.

If you’re temporarily changing your hours or offering special deals during the convention, you’re going to want to promote those to gain attention to those who are out and about during the week.


Chances are you’re only going to have these hours during the convention (especially the 4 a.m. last call). A simple and affordable way to promote the special business hours can be done by hanging Vinyl Banners or even more cleverly from window fronts with Window Clings.

Sidewalk sign600x600-Lunch-Menu-Outdoor-Poster-Stands can also feature special promotions, menus and other information to the public as they walk around your establishment.





Cleveland has plenty to offer near and on the water as well, from bars to cruises
on the river. Placing Poster Stands around the docks featuring special brunches, deals, cruise times and more, can get people interested as they walk around the area.

Feather and Teardrop Banners can more prominently display new hours, deals or to flag people down to visit during the convention.

Once place in Cleveland that should be promoting revised hours for the RNC is the Rock & Roll Hall of Fame, which will feature free admission during select hours that week.

“Thanks to the generous support of AT&T, admission to the Rock & Roll Hall of Fame will be free-of-charge to all guests 600X600-8-Backdrop-RNC-CLE-POLITICAL10AM – 3PM July 17, 2016 through July 21, 2016”

Hosting a major event during the convention that you’re already expecting a good crowd for?

Retractable Backdrops are affordable and easy to setup. If any media is on hand to photograph party officials at the event, using the Step and Repeat design on the backdrop provides you the perfect branding opportunity.

If convention goers are looking to party, take the party to them on the streets or sidewalk while they are out and about with a custom printed Promotional Canopy Tent.

The San Diego Zoo was ranked 10th by USA Today’s 10 Best and while the Cleveland Metropark Zoo didn’t make the list, it was nominated. Toledo’s took home the top honor and Columbus as well as Cincinnati received top 10 rankings.  Zoos and other outdoor attractions are going to want some of the out of town dollars to be spent as well. Outdoor Banner Flags are a good way to try to draw in visitors looking for outdoor entertainment options.

If you’re looking to promote your business that’s a few miles outside of the area of the convention, try setting up a table on a busy block with a custom printed Table Throw and bring along a Brochure Holder to help giveaway any flyers featuring deals during the convention, hours or directions to your business.


TRT Banners features great services such as a 48 business hour turnaround on production after customer proof approval, so you can take more time to plan what deals you want to promote. TRT Banners also offers affordable graphic design services to help make sure your banners attract the attention you’re looking for. You can also purchase replacement banners for many of TRT Banners products so if you already use one of the impressive and affordable displays, updating information on banners is even cheaper.