Who doesn’t love a good parade? As shown in Cleveland on Wednesday, a parade can garner a lot of attention.
Having an opportunity to participate or be a sponsor in a parade can be a big boost to any business, whether there are 1.3 million people there for it or just your community. You don’t have to spend big money on a float or major vehicles to showcase your message in a parade.
Being a parade sponsor for your city or town can help you create goodwill with the community, whether it’s a holiday parade like Memorial Day, July 4, Labor Day or a local schools’ homecoming parade. Not only is sponsoring and being a part of a local parade a great way to get involved in the community and create goodwill, there’s also plenty of affordable ways to do it:
- Vinyl banners can be held on a truck or float or long ones can be carried by a few people on foot.
- Car magnets are perfect for parade vehicles because of the slow moving traffic. Everyone watching the parade will a lot of opportunities to read the magnet over and over.
- Light weight poster signs are easy to hold up while walking or riding on a parade vehicle.
- Freebies that are easy to hand out along the parade route like custom printed pens and other branded items are also a great way to stand out.
What’s on your sign?
When considering a banner or some sort of sign for a parade, there are a few graphics tips to keep in mind:
Coordinate colors: If it’s for Memorial Day, July 4 or Labor Day, take the time to have the banner or sign printed with a flag or red, white and blue and follow the theme. Don’t try to re-use the same sign from different parades. If the parade is for a school, be sure to include the school colors in your sign.
Time your pitch: Just like color, make sure your any message on these signs that’s not directly related to your business or slogan includes something related to the parade (happy holiday, good luck, go team.).
Don’t skip the details: The point of sponsoring and having a sign or being part of a parade as a business is to get noticed. So on those signs don’t forget the information people need to know about your company. Contact information, an idea what you do (maybe an image if your business name doesn’t giveaway what you do) and web site, logo, URL, 1-800 numbers and social media handles are all good things to have on any parade signage.
Other good things to have as a parade participant
- Candy is a parade staple and it’s always a nice gesture to buy some to throw out if you’re not holding your sign.
- Branded items you can hand or throw out that won’t be painful if they hit someone are also effective.
- Parades are good times to hand out cards with deals on them. Print cards or coupons to hand out specifically at the parade that have deals or discounts on them so you can get an idea of how many people paid attention to you at the parade.
- If you or your staff is holding a sign while walking or riding on a vehicle, matching company shirts or gear will make you look good and get noticed as well.