Grocery shopping tends to be a bustling and boring activity, especially if you are like most and head to the stores on Saturday and Sunday mornings. Luckily with summer coming, there’s no better alternative to make getting groceries less of a chore and maybe help you save money than shopping at a local outdoor farmer’s market.
It’s outdoors and thus easier to navigate than crowded aisles indoors. The food is locally grown, sold and is likely fresher. These are just a few benefits to shopping at local farmers markets. There are plenty of reasons to shop at outdoor markets and here are a few tips to help make sure shoppers are stopping by your stand.
Know your audience – Know why people shop at the farmer’s markets and know about the areas you’re going to be selling to. A direct mailer with your information and what you are selling is a cheap way to get your name out here.
Connect with the communities – Another benefit of using the direct mailer is to try to connect with those in the community that might visit the farmers market. Whether it’s where you grow or where you sell, make your name known around the community.
Be social – Being social should be more than just offering free samples at your stand. Having a social media presence can help you draw more potential customers. People love to take picture of their food and some of the most viewed and liked photos on Instagram and Twitter are of food. Food with rich color is visually appealing. Whether you post photos or create a cool video about your offerings or where you’ll be, it’s an area of free advertising that you can’t afford to miss out on.
Design is key – Creating an open, visually appealing and inviting set up for your stand could be the difference in how much traffic you bring in. The more visible your business and what you’re selling are, the better chance you have to draw them in.
Drawing attention to your booth from the flow of traffic can be as simple as hanging an affordable vinyl banner that’s easy to display from almost anywhere and is made for outdoor use.
Creating an inviting
outdoor store is as easy as setting up a customized canopy tent. It’s easy promotion for your business can offer you and your customers a break from the hot sun or rain as well.
A simple, well placed Sidewalk Sign can easily display important information about who you are, wh
at you’re selling to get people interested in finding your stand.
If you have the space or are selling at your own market, capturing attention from a distance is important. Teardrop and Feather Banners are large and visually appealing in heavy traffic.
What’s on your banners is more important than what banner you use to gain attention to your stand.
You want your company’s name on it obviously. People shopping at a farmer’s market might also want to know where you’re growing your products. It also might encourage them to come visit your home store if you have one. That also means your contact information needs to be visible. You should also include the benefits of buying at your stand and buying at local farmer’s markets that are listed above. Remind them why buying local and buying with you is better.
The biggest piece to make sure your banners are gaining attention for your stand is the visual on them. Remember that photos of food are extremely popular on twitter and Instagram? Farmer’s market displays can be extremely visually appealing with rich colored foods such as fruits and vegetables. Photos and artwork of brilliant colors of your stand or products are a huge piece of your banner.
TRT Banners custom prints all banners in-house in full color. TRT Banners uses the latest printing technologies like dye sublimation, digital and UV printing processes to create vivid color of your submitted artwork and graphics on banners. In addition to high-quality printing, TRT Banners also has an in-house graphic design team that you can utilize for a low cost to help make sure your banners feature high quality artwork and graphics.
You will also find the lowest prices on banners and all products at TRT Banners to help you advertise your market affordably.
Order from TRT Banners to help make your outdoor market or stand a success this year!