Monthly Archives: August 2015

Increase Sales with Retail Banner Stands

Retail_shop_istockEffective retail signage can draw a crowd into your store and make the buying experience for your customers more enjoyable. Retail banner stands are must-have additions to any small boutique or high-end department store. Whether you need to broadcast an upcoming holiday sale or simply welcome guests into your establishment at the entranceway of your business, retractable banner stands and telescopic displays can make the most out of any retail display space.

You can use retail signage for a variety of promotions, including the following:

  • Featured in-store showcases
  • Back-to-school sales
  • End-of-the-season discounts
  • Black Friday
  • Holiday offers
  • Point-of-purchase areas
  • Welcome signage

Telescopic Poster Stands

Telescopic banner stands are often used in retail stores, from small boutiques to high-end department stores. The double-sided display stands can feature fabric or vinyl banners. The sleek telescopic stand adjusts in height to accommodate different sizes of banners, as well as the allotted display space for the banner stand. One of the reasons it is such a popular choice in the retail industry is not only its high-end visual aesthetic, but the ease in changing the printed message with a replacement banner. The printed banner either features pole pockets or is showcased by snap-shut banner holders so that a retailer can easily change up the promotional message for each new marketing initiative or sale with the purchase of a new banner.550x550-The-Spot-Telescopic-rev

Benefits of telescopic banner stands:

  • Double-sided graphic visibility
  • Easy assembly process
  • Adjustable support pole telescopes in height
  • Lightweight and portable
  • Update with purchase of replacement banners

Retractable Banner Stands

Retractable banner stands are a favorite for a variety of marketers, including retailers. The foolproof setup process is a draw for many retailers who are short on time. The pull-up design sets up instantly and stores the banner within the base when it is not assembled for careful storage and transportation. Pull up banners come in a variety of styles and sizes to make it easy for any consumer to find the perfect retractable display that is just right for his or her brand, in-store promotional space and design preference. Retractable banners can be updated with the purchase of replacement banners a couple times, but usually not on a regular basis since the leader in the base of the display can become worn or ripped by repeatedly adhering and taking off each poster.550x550-McDuffs-47x80-Mock-Economy-STAND

Benefits of retractable banner stands:

  • Single and double-sided units available
  • User-friendly pull up design
  • Sets up instantly
  • Lightweight and compact
  • Banner(s) safely stored within base
  • Great for high-traffic areas
  • Update with purchase of replacement posters

For any of your retail signage needs, look no further than TRT Banners! Our wide selection of retractable banner stands, telescopic displays and much more includes a speedy turnaround time of just 48 business hours after proof approval so you can receive your retail banners in no time. Contact TRT Banners today or visit to view our complete product offerings.

How to Choose the Best Retractable Banner Stand

550x550-24x40-WIDEBASE Bright-Smile-Dental-MockWhether you are looking to effectively promote your retail store or need a flashy advertising display to make your company stand out on the busy trade show floor, custom banner stands are must-have marketing tools to get your brand noticed. Retractable banner stands are popular among seasoned marketers and new exhibitors alike because they are lightweight, portable and are a breeze to assemble. With so many different pull up banner options to choose from, how do you decide on the ideal retractable display that is right for your organization, venue and allotted advertising budget?

550x550-Joe-Diner-on-Angle-33x80-Narrow-BaseThe first thing to take into consideration when selecting a banner stand for promotional purposes is what your display venue will be like. You may be exhibiting at a trade show, setting up a table at a college fair or creating an in-store point-of-sale display within your boutique. The size of your exhibit venue directly affects the size selection you are allotted for your custom banner stand. If you have a twenty foot booth at a business convention, a large retractable backdrop may be the perfect choice to grab attention for your showcase. A small point-of-purchase area may call for a small table top retractable display. If floor space is limited, try a compact banner stand like the Economy Retractable Banner Stand. For outdoor events like festivals, farmers’ markets and community functions, a pull up display that is designed for outdoor use, such as the Outdoor Pro Retractable Banner Stand, is needed.

Once you have determined the size of retractable banner stand that you need, you can now peruse the various pull up designs that are available. Identify what your brand or organization is all about and what style best suits your already-established advertising initiatives. Is your business on the cutting-edge of your industry? A modern retractable display, like the Silver Wing Retractable Banner Stand, may be the best fit for your showcase. Is your industry all about fun or fashion? Try adding bright end caps to the base of your Luxury Banner Stand for a splash of color on an aluminum frame.550x550-47x80-MockYou can also choose from a variety of banner materials, including the following:

  • Stay-Flat Vinyl: A sturdy vinyl material that will not curl along the edges of the banner, this is a durable material option that is printed with a large format digital printer. Vinyl banners are one of the most common substrate selections for pull up banners.
  • Bond Paper: Bond paper is thinner than vinyl but includes a laminated option of either a matte or gloss finish.
  • Dye Sublimated Fabric: Polyester fabric is used in a two-step printing process called dye sublimation. A transfer print is produced by a large format digital printer, which is then inserted into a heat press with a plain polyester material. The result is a vibrant and long-lasting printed output.

550x550-Bachman-University-24x40-NARROW MOCKBudget is an extremely important factor to take into consideration when deciding on a custom banner stand. Pinpoint what price range you are in, whether it is determined by your company or your own personal finances. Then, seek out retractable banner stands that are within your budget. Exceeding your financial means when purchasing your printed signage can force you to take away funds from other marketing initiatives, which you do not want to do. Stay within your budget to find the perfect banner stand that is just right for you and your display need!

TRT Banners’ wide range of retractable banner stands will enable you to find the ideal pull up display for your venue, taste and budget. Peruse our retractable displays at or contact us today for further details!

Brighten Up Your Exhibit with Display Lights

Halogen_Light_close_upSo, you spent hours planning your trade show booth and deciding on a design aesthetic. You have designed and printed your banners and trade show displays, as well as promotional handouts and catalogs. Traveling with your exhibit in tow, you carefully set up your showcase to fit the vision you had for your display space. But still, something seems to be missing. What do you need to make sure your trade show booth really “pops” and gets your brand noticed?

Adding display lights to your printed signage is an important finishing touch to any convention booth. Trade show display lights serve a couple of functions, including the following:

  • Draw attention from your target audience
  • Make your booth stand out
  • Highlight your printed banners and marketing message
  • Ensure your signage is seen when event center is poorly lit

Display accessories like banner stand lights are often affordable, lightweight and can really mean the difference between a mediocre and stand-out exhibit booth. The following are a few of the most popular lighting fixtures for use at trade shows, college fairs and special events:

Banner Stand Lights

Banner stand lights are made to be used with retractable banner stands, which are popular advertising displays for trade show exhibitors and marketers who regularly travel. The display light features a leg that slides into the top hole of the banner stand’s support pole for an effortless and instant assembly process. Ideal for large table top pull up banners or floor units, you can be sure that your audience will notice your printed message by spotlighting your banner graphics with a convenient banner stand light.Banner_Stand_Display_Light

Banner stand lights at a glance:

  • Silver finish
  • Plug-in fixture with 10 ft. long electrical cord
  • Connects directly to a retractable banner stand
  • Pivoting display head
  • Lightweight and portable
  • On/off switch on cord

Trade Show Display Lights

Large portable trade show booth backdrops and pop up fabric banners can be lost in the shuffle when placed in the back of your booth. Adding at least two trade show display lights to your large banner stand ensures that your printed background display will be clearly seen, no matter what the lighting is like in your event center. The display lights are meant to mount directly on the top horizontal bar of your pop up display to draw attention to the important aspects of your printed banner, such as your company name, logo or the products and services your brand provides.600x600-Quick-Fab-Light-001

Trade show display lights at a glance:

  • Black finish
  • 110V/150W halogen light
  • Sturdy aluminum frame
  • Connects to a trade show booth display or pop up banner
  • Includes mount
  • Attaches to top horizontal display bar
  • Lightweight and portable
  • Fixture plugs into outlet
  • Easy to install

LED Lights

LED display lights are the most versatile banner lighting fixtures available because they can be adjusted to fit a wide variety of sizes and styles of printed signage. The innovative clamp-style mount can be enlarged or compressed to accommodate your chosen display. This practical display light also does not generate heat due to the LED design so you don’t have to worry about your banner stand light overheating after hours of use on the trade show floor.LED_Light

LED display lights at a glance:

  • Available in silver or black finish
  • 12VDC LED bulb
  • Adjustable clamp to mount light
  • Can be attached to a variety of displays
  • Long electrical cord for power
  • Lightweight and portable
  • Does not generate heat
  • Safe to use for a prolonged period

For all of your trade show display accessory needs, as well as high-quality printed signage, look no further than TRT Banners. Visit or call us today to learn how you can make sure your business is in the spotlight at your next convention or professional event!


Football, Tailgating and Pop Up Tents

Football_istockAs the autumn breeze begins to blow in and cool down humid summer days, football season will be here before you know it! Early mornings in the parking lot of the stadium grilling bratwursts, hours of watching your team with bated breath, and then finally either dejectedly leaving the arena or walking with your head held high in triumph will become habit for many football fans. Many avid sports fans take their tailgating very seriously. Setting up camp with flags, grills, games and the like is commonplace in the world of football. To look like a pro at your first tailgating event of the season, pop up tents are a must-have addition!

Canopy tents are a dream to use at any sporting event or in Blue canopya parking lot because they are lightweight and portable. The pop up frame is constructed of lightweight aluminum, which makes it easy to transport to and from your venue. The user-friendly expandable tent design collapses to a compact size for effortless storage in your garage or vehicle. The setup process is also simple enough to be accomplished with only two people. To set up your portable tent, expand the frame outwards and upwards. Select the desired height of the tent and lock the frame into place by snapping the push pin grips on all four vertical support legs. In minutes flat, you can have a pop up tent that is worthy of any tailgating event.

Pop up tents are necessary for a great tailgating experience because they can provide welcome shelter from outdoor weather conditions. Whether you have to deal with moderate rain, direct sunlight or even dreadful snow, a canopy tent can serve as protection from these elements so you can enjoy your tailgating festivities. The canopy top is made of water-resistant fabric so the tent will not leak or become compromised no matter what the weather is like. The study aluminum frame can also stand up to moderate winds, to create a durable outdoor tent that can make sure you are tailgating to your fullest potential rain or shine!

A large group of young adult football fans in outdoor stadium seats and dressed in blue clothing yell and cheer with excitement for their team.

Canopy tents can be used for much more than early-morning hotdog grilling and cornhole. Use portable tents for the following:

  • Garage sales
  • Camping
  • Parties (graduation, birthday, anniversary)
  • Holidays (4th of July, Labor Day)
  • Trade shows
  • College fairs
  • Farmers’ markets
  • Family reunions
  • Festivals and craft fairs

Football_player_istockMake your canopy tent your own by choosing a solid-color canopy in your choice of color or submitting print-ready artwork for a custom printed fabric top. The full-color pop up tent can feature your football team’s name and logo, or your business’ information for a successful promotional tent. To customize your tent frame, add full-color sidewalls. Whether you add one or three sidewalls, you can increase the space you have for custom graphics with fabric that easily attaches to the frame with Velcro loops. Make your advertising tent or event tent your own with printed canopies and customized sidewalls.

To get ready for tailgating season, an upcoming event or professional marketing initiatives, visit to view our pop up tents, retractable banner stands, free-standing flags and more. Contact TRT Banners today for more information!