Monthly Archives: July 2015

Exciting Trade Shows for Fall 2015

Image of business documents on workplace with associates talking on background

With summer slowly winding down and fall right around the corner, a new trade show season is about to take over. To get your business or organization ready for upcoming conventions this fall, take a look at the list we have compiled below of some of the most exciting expos of the new season:

  1. GameStop Expo
  • When: September 2, 2015
  • Where: Sands Expo in Las Vegas, NV
  • What:
    • Show for customers to check out upcoming video games and consoles
    • Raffles, celebrity appearances and insider tips in the gaming world
    • GameStop Store-on-the-Floor
  1. PAINWeek
  • When: September 8-12, 2015
  • Where: The Cosmopolitan in Las Vegas, NV
  • What:
    • Expo about pain management
    • 5 master classes with 16 different course concentrations including “Frontline Focus: Nurse Practitioners” and “Neuropathica Galactica: A Highly Interactive Journey in Pain”
    • More than 100 exhibiting companies
  1. Pacific Oil Conference
  • When: September 8-10, 2015
  • Where: JW Marriott in Los Angeles, CA
  • What:
    • Fuel distributors and convenience store industries western summit
    • Educational tracks include Jobber, Lubes, Convenience and Sales
    • Sponsored by Shell and Pennzoil
  1. Surf Expo
  • When: September 10-12, 2015
  • Where: Orange County Convention Center in Orlando, FL
  • What:
    • Longest running and largest board sports and beach/resort lifestyle trade show
    • Approximately 2,600 booths and 26,000 attendees
    • Board Demo Day is an outdoor event that enables retailers to test latest wake, wake surf and SUP products
  1. Glassbuild AmericaWater_Beach_istock
  • When: September 16-18, 2015
  • Where: Georgia World Congress Center in Atlanta, GA
  • What:
    • Glass, window and door expo
    • Express Learning is comprised of popular and short educational sessions
    • The Dream Showroom is 4,400 sq. ft. pavilion that features products
  1. The Biggest Tattoo Show on Earth
  • When: September 18-20, 2015
  • Where: Las Vegas Convention Center in Las Vegas, NV
  • What:
    • Largest tattoo convention in the world
    • Over 40,000 attendees and 1,000 tattoo artists
    • Creative Academy features dozens of courses taught by classically trained and tattoo artists
  1. BusCon
  • When: September 28-30, 2015
  • Where: Indiana Convention Center in Indianapolis, IN
  • What:
    • North America’s biggest bus show
    • Education tracks in Tour & Charter, Limousine, Public Transit, and Shuttle & Courtesy
    • Sponsors include IndyGo, Ford, National Limousine Association, etc.
  1. World Dairy Expo
  • When: September 29-30, 2015
  • Where: Alliant Energy Center in Madison, WI
  • What:
    • Show designed for dairy producers and industry partners
    • Expo seminars include “Feed Refusals: Waste or Cost of Doing Business?,” “Design Criteria for Robotic Milking Barns,” “Defining Factors That Create a Quality Heifer,” etc.
    • Features the dairy cattle show
  1. PubConCheese_Caprese_Salad_istock
  • When: October 5-8, 2015
  • Where: Las Vegas Convention Center in Las Vegas, NV
  • What:
    • Social media and optimization conference and expo
    • Named a Forbes must-attend conference and Inc. top conference for growing your business
    • Conference sessions include “LinkedIn Marketing,” “Mobile Conversion and Optimization,” “How to Recover from the Penalty Box,” etc.
  1. IMEX America
  • When: October 13-15, 2015
  • Where: Sands Expo in Las Vegas, NV
  • What:
    • Largest meetings industry trade show in the U.S.
    • Tracks include Business Skills, Diversity, Marketing and Communications, Sustainability, Technology/Social Media, etc.
    • Hosted Buyer Program gives meeting industry buyers opportunity to do business with suppliers from around the U.S.
  1. MetalCon International
  • When: October 14-16, 2015
  • Where: Tampa Convention Center in Tampa, FL
  • What:
    • International event for metal in construction
    • Sponsors include ATAS, Englert, Inc. and MBCI
    • Will showcase over 800 booths with a range of metal construction products, services and equipment
  1. Oracle OpenWorld
  • When: October 25-29, 2015
  • Where: The Moscone Center in San Francisco, CA
  • What:
    • Oracle convention for business deciders, IT professionals and end users
    • Focuses include Big Data Central, Cloud Central, CX Central, Engineered Systems, Enterprise Resource Planning Cloud, HCM Central, etc.
    • Sponsors include Deloitte, Intel, PWC, IBM, Tech Data, etc.
  1. SEMA ShowGroup Of Business People Working And Global Networking Themed Images Above
  • When: November 3-6, 2015
  • Where: Las Vegas Convention Center in Las Vegas, NV
  • What:
    • Automotive specialty products trade show
    • Attracts about 100,000 industry professionals and 60,000 domestic and international buyers
    • Free Sessions include Auto Dealer, Automotive Electronics, Emerging Markets, Social Media Marketing, Tires, Vehicle Technology, etc.

From trade show displays and retractable banner stands to brochure holders and printed table covers, TRT Banners has everything you need to make an impression with your exhibit booth. Contact us today or visit www.trtbanners.com to view our complete line of printed signage and display accessories!

Back to School Banners

Rear-view of five children jumping in the air wearing backpacks

Summer is flying by and fall is right around the corner. Thusly, the month of August begins the back-to-school promotions for a variety of businesses. From retail stores to barbershops, special discounts and offers are broadcasted to try to swoop up the influx of potential customers during the hectic weeks and days before the beginning of school. Printed signage can effectively market your brand and draw a crowd into your establishment. Find your industry below and check out some helpful banner ideas that can work for you during the back-to-school season:

Office Supply Stores

School supply shopping is one of the most important steps to take in preparation for the school year. From crayons and markers to folders and notebooks, the end of summer is often the busiest time of the year for office supply stores. To make the most out of the flood of parents and children in August and September, invest in vibrant printed signage for your store. Large vinyl banners and fabric flags can be placed directly outside of your store to advertise special school supply sales and deals that your business is offering. Attracting attention from passersby is necessary to drive traffic into your office supply store.Remys_school_1

Once inside, printed signage can direct your customers to various parts of the store or to your specific school supply area. Poster hangers can hang directly from your ceiling or on your storefront window to promote your supplies without taking up valuable floor space. Showcase where pens, paper and glue sticks are located in each aisle with convenient ceiling banner hangers. For smaller last-minute items like pencils and erasers next to the front registers, create an effective and compact point-of-sale display with table top displays, sign holders and table covers.

Retail Clothing StoresShirts_istock

For private and public schools, parents purchase new clothes or school uniforms nearly every year before class is back in session. Effectively promote your retail store’s back-to-school savings with indoor and outdoor printed banners and displays. Large outdoor vinyl banners and fabric flags can showcase a “Sale” or “1/2 Off” message to draw a crowd of budget-conscious consumers into your boutique. Sidewalk signs are also ideal for back-to-school promotions because they can be placed directly in front of your retail store and offer double-sided visibility, which increases the exposure for your marketing message.

Poster hangers and retractable banner stands are easy and effective ways to showcase a special promotional area within your store or direct customers to your back-to-school aisle. Likewise, large free-standing backdrops like pop up banners and trade show booth displays can add an eye-catching background display to a special back-to-school area within your store. Point-of-sale displays like table top banners, sign holders and table throws provide the opportunity for your business to upsell small items like wallets or sunglasses to customers at the registers of your store.

Shoe Stores

Since most children regularly experience growth spurts, shoes are quickly outgrown so it is no surprise that back-to-school shopping often includes a trip to the shoe store. Promotional signs enable shoe stores to market a “BOGO” sale or other special promotions during the end of summer and beginning of fall. Featuring large free-standing fabric flags and double-sided poster stands can attract the attention of your target audience by touting the limited-time deals you are offering for the special occasion. A canopy tent in front of your store can feature your logo and company name while employees grill hot dogs and hamburgers for a back-to-school event in front of your shoe shop.

Shoes on display

Small table top sign holders can showcase the pricing and featured discounts directly next to shoes that are showcased on a countertop or table. Printed table covers and runners can create an impressive table display for an in-store promotional space dedicated to the back-to-school season. Place a scrolling banner stand in a storefront window display to draw attention to your shoe store by using eye-catching movement. A window banner hanger can also attach directly to any window or glass surface within your store to broadcast your special discounted items without taking up valuable floor space.

Hair Salons

Professional hairdresser tools, isolated on white background

Back-to-school haircuts are a must for boys and girls alike which is why many hair salons and barbershops offer special discounts to children at the end of August. A simple “Open” message on a swooper flag outside of your business or a fabric banner that states “Barbershop” can let your audience know that you are open for business. Compact sidewalk signs can feature your price list or special discounts for back-to-school promotions. The double-sided poster stands can also serve to direct traffic to available parking spots or show guests where your restrooms are located within your facility.

For a fun freebie for the kids, and parents too, hand out promotional items with your company’s name imprinted on them. Custom magnets and retractable banner pens can showcase your brand and contact details. Hand out your freebies as a reward to children who were patient and well-behaved during their visit, or to their parents to show your appreciation for their business. Don’t forget to include your phone number, email and website on any giveaways at your hair salon so that customers have your contact information handy at all times.

For impressive printed signage for your back-to-school promotions, browse www.trtbanners.com or contact us today!

Tackling Small Business Obstacles: A How-To Guide

Businessman leap of faith concept for business adversity, risk or challenge

The seed was planted and your idea grew. You saw the need in the consumer market. You took a leap of faith by becoming an entrepreneur and establishing your own small business. Now what?  Starting your own small business is an exciting, and nerve-wracking, time. Keeping your business not only afloat, but patiently helping it grow and thrive is an ongoing project that never ends. What are some of the obstacles that nearly all small business owners face and how are these issues resolved? How does a small business remain competitive?

Here are a few common hurdles small business owners must overcome:

  1. Small Budget: Running a business takes funds and money is tight when you are trying to grow your small company. Paying utilities if you have a storefront, adequately compensating any employees you may have, and purchasing any supplies or equipment you may need to manufacture your products can stretch an already thin budget to the extreme. Balancing your budget may be difficult if your expenses are vast and your sales are still slowly growing.Money_Jar_istock
  • Solution: The old adage “It takes money to make money” may seem trite, but there is some truth to the saying. Investing in your business with a small business loan will increase your budget on purchasing materials for your business, hiring employees, and even new online and offline marketing initiatives. Loan providers that work specifically with small businesses, such as the online loan provider Kabbage, know the obstacles that smaller enterprises are faced with every day and have the knowledge and resources to help small business owners obtain loans. Working within what is feasible for your present and future business, small business loan providers can help extend your financial means to enable you to grow your company.
  1. Limited Resources: Access to resources may be limited when you own a small business. Instead of the unlimited resources and assistance that franchised and corporate companies receive, you are on your own. Effective marketing tools and campaigns, raw materials for your products, monetary support from a financial institution, and a large employee base may be difficult to obtain or might simply be out of your reach.
  • Solution: Use what you have and look for resources that are readily available to you to start out. Producing the best products and services you can provide is essential to creating a positive buzz about your brand, so don’t skimp on the materials and equipment you need to create your products or provide the best service possible. Keep your staff numbers low until your business grows and you can slowly add more capable employees to your small business’ payroll. Low-cost resources, like mailing services and personalized business cards at FedEx and UPS, should be taken advantage of to help grow your company.
  1. Lack of Brand Recognition: The public awareness and consumer trust of large and long-established brands can be somewhat lacking when you begin your startup journey. Establishing a brand identity with your company name, logo and marketing message can take years and a large financial backing to accomplish, giving an obvious disadvantage to startups and small businesses. Instantly recognizable brands have often been around for decades or have launched extensive marketing campaigns to gain notoriety.Businessman posing with hands up and giant businessman against city on the horizon
  • Solution: Getting your name out into the public can establish your small business as a recognizable brand. Affordable marketing materials, like printed vinyl banners, retractable banner stands and outdoor displays, will showcase your company to current and prospective clientele without exceeding your financial means. Investing in low-cost professional indoor or outdoor signage can be an effective and affordable way to gain exposure for your small business.

Check out TRT Banners’ selection of economical banner stands, fabric flags and display accessories to help promote your small business without exceeding your budget!