Monthly Archives: June 2015

Sidewalk and Yard Signs: Versatile Outdoor Displays

Displaying your marketing message directly outdoors comes with a host of worries about the durability of your printed signage and custom printed graphics. Versatile sidewalk and yard signs are popular outdoor display choices because of the affordability and stability of the custom signs. From retail promotions to special event parking, sidewalk and yard signs can be used for a variety of advertising needs. Read on for more information on how you can incorporate these impressive outdoor signs into your industry of expertise:

Yard Signs

  • Political Campaigns: Whether you are running for a position in your area’s city council or a seat on your county’s school board, affordable yard signs are ideal for any campaigning efforts. Political yard signs are cost-effective enough to be purchased in large quantities without exceeding your allotted budget. Corrugated plastic signs feature a user-friendly H-stake design which makes it easy to drive the base into the front lawn of your supporters or on public property near a busy intersection. A simple message with your name and position you are running for can help get your name out into the public and increase your audience’s recognition of your campaign.
  • Real Estate: Custom signs are often used in the real estate business to promote an open house or a property that is for sale. The Double Rider H-Stake Yard Sign is perfect for real estate yard signs because it features three aluminum prints that can be easily swapped out with sign replacements to update the contact information or house price. A sturdy black frame with bottom spikes can be easily driven into the ground to create a durable open house sign or for sale sign.TRT_Double-Rider-H-Stake6
  • Small Businesses: Lawn signs are great for small businesses because they are economical and will still effectively market a new startup company. From construction and landscaping companies to beauty salons and boutiques, a single or double-sided corrugated plastic H-stake yard sign can be placed at an outdoor location to drum up business for any organization. Display your business sign directly in front of your facility or ask your customers for permission to place the signage in their lawn to show their support for your company!

Sidewalk Signs

  • Retail: Sidewalk signs enable retailers to promote limited-time sales or new product arrivals to passersby directly in front of their store. A sandwich board sign, particularly an a-frame sign design, maximizes the exposure for a boutique or shoe store with double-sided printed graphics. Two full-color prints increase the exposure of a retail marketing message that is promoting a “Buy One, Get One” or “1/2 Off” sale to the public. To change the promotion on a retail sidewalk sign, simply purchase poster replacements!TRT_A-Frame-Large-Replacable-Print4
  • Restaurants: Featuring effective printed signage in front of a restaurant or café can entice hungry visitors to enter an eatery. Broadcast the daily lunch specials or seasonal edible offerings on a double-sided sidewalk sign directly in front of the facility. Storefront signs can also feature a simple “Now Open” message to let potential customers unfamiliar with your brand know that your diner or café welcomes their business.
  • Special Events: Special events can run the gamut from community fundraisers to summer festivals. Printed event banners and displays can help promote the function and make the event easy to navigate. Add sidewalk signs and a-frame signs within the parking lot to direct traffic into the facility, as well as inside of the event center to let your audience know where the function is and where the restrooms are located.

For yard and sidewalk signs, as well as a bevy of other indoor and outdoor signage options, visit www.trtbanners.com or contact us today!

Branding Your Trade Show Booth Like Your Website

Technology_money_istockOne of the biggest obstacles that a marketer encounters early on in the trade show preparation process is creating a convention booth that effectively represents an exhibitor’s brand. It is pertinent for a trade show booth to be reflective of its business in order to create an effective branding device and enable an audience to instantly recognize what a company is all about on a busy expo floor. How do you create a brand-centric booth that illustrates your business’ core values when you only have a few seconds with passersby at a busy convention?

Ben Camerota, author of the article “Why You Should Think of Your Trade Show Booth Like a Website,” applies the marketing principles of a website to a trade show booth. Learn from the ways your website is able to successfully present your company to consumers and apply the same principles to your booth to create a professional display space that accurately represents your brand. Use the following tips:

Entice the Right Traffic: Online traffic is often divided into organic traffic, which is when customers find your website through an online search, and paid traffic through tools like Google Adwords. Traffic is measured in certain metrics such as keywords searched or a consumer’s location. Attracting the right traffic at trade shows is as important as online efforts. Camerota notes that researching your active customer base before the start of the convention and figuring out which shows they will be at can help you effectively plan your brand’s convention season. Whether your target audience will be at a show you are already exhibiting at or an adjacent show in a related industry, choosing the appropriate expos based on where your customers will be is necessary for attracting your desired audience at your booth.

Broadcast a Clear Message: Just like on a professional website, you have seconds at a trade show to show or tell your audience who you are, what products or services you provide, and why you are superior to other businesses in your industry. Trade shows are fast-paced and offer a hectic environment for attendees with exhibitors vying for their attention. You only have a few moments to capture your audience’s attention and effectively represent what your brand is all about. Camerota advises to think of the center of your booth as a home page and feature a branded back wall display that explains your company in only a few words.550x550-Stoney-LedgeThree-Panel-Booth-on-Angle-2

Conversion Equals Success: Websites and online marketing efforts are often measured by how successfully visitors were converted to sales. At trade shows, many exhibitors often try converting leads into actual paying customers with the lure of giveaways. However, it is important to offer promotional freebies that are related to your business so you are not left with a bunch of leads that will not actually convert to sales. Instead of simple electronic devices, provide free webinars or white papers to expo visitors. You may have a smaller collection of leads at the end of the convention, but once you follow up on these contacts they will be more likely to engage in relevant conversation about your brand. You will be left with more quality leads because your contacts were more interested in your business and not just a free iPad when they visited your booth.

Keyboard_istockTo be successful at clearly branding your trade show booth, invest in vibrant and clear printed signage. Browse www.trtbanners.com to view our complete product offerings that include booth backdrops, table top displays and throws, retractable banner stands and much more!

How to Effectively Use Print Marketing

Still life with retro typewriter, alarm clock, telephone and old lantern

With the rise in popularity of digital marketing in the past decade, some are declaring that print advertising is on its last leg. The idea that the printing industry is a dying art is far from the truth. Many individuals still value print in their everyday lives and promotional material as well. The printed word can be seen as more credible than the plethora of information seen on the internet, as well as a more tangible means to read and learn about various topics. From printed brochures and catalogs to informational flyers, print still holds an important place in any brand’s marketing efforts. Learning how to effectively create and use printed promotional tools is essential for any small business, university, organization or large corporation!

In her article “How to Make Print Marketing Work for You in the Digital Age,” Diana Gomez explores different avenues of print media and how a marketer should attack his or her printed advertising efforts. Gomez explains that even though digital marketing has seemed to take over in recent years, it is still too early to write off print marketing. Gomez delves into how a marketer can create impressive printed materials like brochures, banners, postcards and posters with the following tips:

  • Keep your message short and to-the-point. Too much text is a visual overload.
  • Colorful graphics are a must to grab the attention of your target audience.
  • Be sure to clearly communicate the benefits of your brand’s products and services.
  • Including customer testimonials can help build up your professional credibility.
  • Minimalism is sometimes the best route to take. White space can help your text and graphics stand out.
  • Don’t use more than one font to avoid looking unprofessional and cluttered.
  • Don’t forget to include your contact information!
  • Consider including a coupon or discount code in your literature to give an additional incentive to your potential customers.
  • Coordinate your print and online marketing ventures. Use a QR code on your print material to drive your audience to your website.Mail box

To really make your printed marketing materials work, don’t hesitate to ask for professional help. Whether you hire a graphic designer or writer, utilizing the highest level of resources that are available to you to help you create your printed banners and literature will only pay your investment back tenfold with the potential sales you will attract with effective promotional material. If you are launching direct mail initiatives, Gomez advises you to check with a mailing service to determine if your mailings are the correct size and are appropriately mailed.

Once you have created eye-catching promotional signage and brochures, it is time to effectively distribute and present your material. Display your printed banners directly in front of your business or at a busy public venue, such as a sporting event or near high-traffic streets. Share your printed literature with potential and current customers as you meet them to reinforce brand recognition or offer them a special discount for their loyalty. You can also choose to hand out your print ads in a public space to maximize the exposure for your marketing message.TRT_Banner_stands

To get started on custom printed banners and displays to ramp up your printed marketing efforts, peruse www.trtbanners.com or call us today!

The Psychology of Color in Banner Designs

Colors_2_istockVisual aesthetics play a big part in a first impression. When you are at a trade show or special event, your printed signage can serve to draw a crowd in, or deter visitors from stopping at your exhibit booth. Before deciding on what you want to include on your signage, you must decide on what color palette your marketing materials will showcase to effectively attract the attention of your target audience. Knowing the psychology of color and properly using hues to make your clientele take notice of your presentation is key to a successful exhibit space.

Humayun Khan, author of “Why All Sale Signs Are Red: The Science of Color in Retail,” explores how color affects us and how one can use this knowledge to create effective printed signage in a retail environment. Though Khan applies the action of color analysis specifically to the retail industry, the concept is relevant for any promotional signage.

Types of Color Pairings

Familiarizing yourself with the color wheel and various pairings of color will help you create a visually-pleasing banner design. Below are some common ways to combine hues:

  • Monochromatic—various tones of the same color
  • Complementary—colors directly opposite on the color wheel
  • Analogous—colors that lie next to each other on the color wheel
  • Triadic—three colors that are evenly spaced on the color wheel to form a triangle
  • Split-complementary—two colors that are adjacent to a complementary color of a base hue on the color wheel
  • Rectangular—four colors in two complementary pairs to form a rectangle on the color wheel
  • Square—four colors spaced evenly to form a square on the color wheel

Audience Reactions to Colors

When you are designing a banner to market your boutique, restaurant, university, hospital or non-profit organization, you must first identify who you want to target in terms of age and even gender. Check out what various colors will connote for your audience before deciding on a color scheme for your brand:

Red: Red elicits a passionate and aggressive responsive. People tend to react quicker to the color due to its connection with danger. Red is a popular color for the restaurant industry.

Orange: Orange is a bright hue that connotes excitement and is a color that is full of life. Orange is a popular color for the technology field.

Yellow: Yellow is directly associated with the sun and is therefore seen as a symbol of hope and optimism. Yellow is a popular color for the energy industry.

Green: Green can be seen as a depiction for freshness and health and elicits calm feelings. Green is a popular color for marketing household items.

Blue: Blue is arguably one of the most popular colors chosen for branding and marketing purposes because it is credited with putting people at ease. Blue is a popular color for airlines.

Purple: Purple is a color that is seen as sophisticated and can be traced back in history with its association to royalty. Purple is a popular color for the finance industry.

Brown: Brown is an earthly hue that can connote durability and simplicity. Brown is a popular color for the agriculture industry.

Black: Black is a classic hue that is often associated with luxury items or expensive products. Black is a popular color for the car and clothing industry.

White: White is directly associated with cleanliness and purity (just think of a wedding dress). White is a popular color for the health industry.Pshycology-of-Color-TRT

 

To make sure your carefully-planned banner designs really shine, utilize TRT Banners’ impressive large format digital printing services and vast selection of high-quality displays. Contact us today!

Trade Show Sponsorship: Utilize Second-Screen Experience

High angle shot of wireless technology on a wooden table

Becoming a sponsor at a trade show can provide you with the opportunity of giving a special presentation during the course of a convention. A sponsored discussion or showcase enables your brand to reach a wider audience and build up your business’s credibility among your competitors, as well as current and prospective clientele. With the possibility of increasing brand awareness and receiving a greater ROI, a sponsored segment during an expo can carry a great weight of responsibility for any marketer. How do you grab the attention of your audience, most of whom will be glued to their cell phones and smart phones during your carefully-planned speech? Engage your audience by introducing a second-screen experience into your sponsored activity.

The term “second screen” refers to the use of mobile devices or electronic tablets to enhance the viewing experience for content on another device, such as a television. David Saef, author of “Smart Ways to Leverage the Second Screen at Your Next Event Sponsorship,” applies the phrase to the action of utilizing the attention that users will give to their electronic devices during an important sponsored presentation at a trade show by creating a second mobile marketing initiative. Like the adage says “If you can’t beat ‘em, join ‘em,” Saef advises marketers to take advantage of trade show attendees’ commitment to their mobile devices with supplementary mobile campaigns in order to enhance the effectiveness of a showcase or an exhibit before, during and after an expo.

The second-screen marketing initiative can be easily applied to any brand’s sponsorship efforts by following these helpful tips:

  • Identify Your Goals: Knowing what you want to get out of becoming a sponsor at a trade show will help you create an effective marketing plan. Do you want to attract a new audience or strengthen your relationship with existing customers? Do you want to specifically convert your audience into new customers and increase your sales? Your end goals should be the underlying factor throughout your convention planning process and agenda.
  • Determine Your Metrics: Once you have defined the goals that you would like your brand to reach, how will you measure your success to determine if you have in fact achieved your initiatives? Whether you measure your success by the number of new leads generated or an expanded fan base on your social media accounts, you will need to determine what metrics will be used.
  • Make a List of Resources: Last-minute expenses from valuable resources you didn’t factor in to your initial marketing campaign can incite panic and increase expenses. Make a list of all of the resources you will need to enact your second-screen sponsorship campaign, including who will manage the project and create your app.
  • Know What Your Audience Wants: If you fail to tap in to your audience’s desires and wants, your mobile marketing strategy will inevitably fail. Enter into the mindset of attendees to target what they want and value, be it exciting contests or special promotional giveaways.
  • Explore All Avenues: There are numerous content routes you can choose to reach your audience including interviews, videos and the opportunity to give live feedback during the event. Explore all possible avenues for your presentation before deciding on one that is right for your brand and target audience.Mobility and business telecommunication technology concept: modern mobile devices with touchscreen interface - office laptop or notebook, tablet computer PC and black glossy smartphone or mobile phone isolated on white background with reflection effect

Increase the effectiveness of your trade show sponsorship initiatives by incorporating other digital marketing ventures into your campaign. For impressive trade show displays and signage that will compliment your promotional strategy, check out www.trtbanners.com today!