Whether you are a seasoned exhibitor with years of experience or are new to the convention circuit, it is often easy to have an “oops” moment at an expo. Don’t get caught regretting something you did, or didn’t do, at a show. Be sure you don’t fall victim to the following common trade show mistakes:
- Not Proofreading Promotional Material: From banner stands and display backdrops to informational brochures and catalogs, you will undoubtedly have a lot of promotional materials on display within your trade show booth. Not only should information about your company’s products and services be clearly presented, but it should also be free of misspellings and typos. Proofread all printed materials to avoid embarrassing grammatical errors.
- Untrained and Unprepared Staff: Properly training your staff on how to interact with visitors to your booth and answer questions about your brand is an important aspect of a successful convention experience. In the months and weeks before your show begins, hold one-on-one or group training sessions to get your staff prepared for long hours on the trade show floor.
- Waiting to Book Hotels and Travel Accommodations: Your expo is right around the corner but you have yet to book travel and rooming accommodations for you and your staff? Yikes! Waiting until the last minute to handle hotel reservations and plane tickets can force you to spend beyond your means or select a hotel that is a far distance from the convention center. Book early!
- Overpaying for Bulky Signage: Transporting your displays and banner stands to and from the event center can be costly, especially with bulky and unmanageable signage and display accessories. Opt instead for lightweight and portable displays like retractable banner stands and table top banners.
- Failing to Review Policies of the Convention Center: Every convention center has its own policies including restrictions on electricity, setup costs and what you can and cannot include in your exhibit space. Failing to review these requirements can leave you in a bind when you are already at the hotel or expo hall, leaving little room to rectify the situation at such a late time.
- Not Dressing the Part: Wearing casual wear to a conservative show or dressing sloppy can tarnish the image of your brand and make your business seem unprofessional. Research the specific expo and find out what the tone of the day is. When in doubt, it is always better to be overdressed in business slacks, button down shirts or suits.
- Forgetting to Initiate Pre-Show Promotions: Promotions and giveaways can be a great way to draw an audience to your booth. If you don’t offer any incentive, such as raffles for free iPads, vacations or your own products, for visitors to stop at your booth you will have less of a chance of attracting trade show attendees within your exhibit space.
- Lacking a Social Media Presence: Effective marketing campaigns before your show can make or break your convention exhibit. If you don’t let your audience know that you are going to be exhibiting at an upcoming show and include your booth number on your social media pages, you will have less of a chance to draw a crowd. Give attendees a heads up about your exhibit booth by posting on your company’s Facebook, Twitter and Google+ pages.
- Inadequate Trade Show Displays: There will undoubtedly be a lot of competition on the trade show floor for gaining the interest of convention attendees. Low-quality and dull printed signage can be the death knell for your exhibit. Include impressive custom printed banner stands, booth backdrops, flags, table covers and table top displays in your booth to really “wow” your audience.
- Not Following Up on Leads: Even if you collected a substantial number of leads at your show, it all means nothing if you don’t follow up on them! Be sure to get in touch with your leads through phone, email or direct mail in the weeks and months following your show. You don’t want all your hard work, time and money to be for nothing!
And for the most common trade show mistake, don’t purchase your custom signage anywhere other than TRT Banners! Call us at 1-877-223-6540 or visit our website to help you plan for a successful trade show experience.