Being your own boss is an exciting new venture for many professionals but it is not without its difficulties as well. Start-ups generally operate on a small budget in the early days of the company, which means limited funds for hiring a staff and creating effective marketing strategies. To ensure your small business turns into an enterprising company, we have compiled a few helpful tips for you. Take your small company and grow it into a successful business with the following advice:
- Utilize Free Tools: When you are starting out as a new company, funds are usually incredibly tight. Creating an effective marketing campaign within a tight budget can be possible with the use of free tools that can help get your brand noticed online. Cody Jensen, author of “8 Marketing Tips for Small Businesses,” mentions tools like SocialSync that can update your social media page like Facebook and your website simultaneously. Not only will automation technology save you money in the long haul, it will also enable you to operate individually or with only a few other employees. Start-up companies often begin with just the founder before expanding so any tools that can help lighten your workload are important investments to the success of your business and advertising initiatives.
- Network, Network, Network!: Meeting others within your field is important when trying to establish your small business as a credible company. Go to trade shows, events and other functions to learn more about news in your industry, as well as meet leaders in your field. Minda Zetlin, author of “5 Smart Ways to Take the Loneliness Out of Being a Solopreneur,” touts the importance of face-to-face interaction when dealing with professionals in your industry, as well as current and prospective customers. Showing up at conferences, business luncheons or volunteer opportunities puts you into contact with important individuals and provides the opportunity to meet your client base in-person, which can help you receive their business when they are ready to purchase goods or services that your company provides.
- Create Brand Recognition: For a marketing strategy that truly showcases your small business as a trustworthy company, establishing brand credibility is a must. Your logo is an essential part of your identity so it is important to feature your professional logo on a variety of promotional materials. From the article “8 Places to Use Your Logo to Brand Your Small Business,” author Margot Carmichael Lester provides a list of items that should be emblazoned with your logo that includes apparel, business cards, business forms, mugs/water bottles, signage, stationary, giveaways and tote bags. In terms of non-printed branding opportunities, Lester notes that social media profiles and presentation slides can serve to feature your logo as well.
- Giveaways: Customized giveaways are a great way to entice potential customers to give their business to you, as well as keep your brand in their mind for future orders. Printed travel mugs, keychains and promotional pens are easy freebies to give to your audience at a trade show, conference or within your store. You can also offer incentives like discounts and special promotions, which can be marketed directly on your company’s website or Facebook page, to first-time customers.
- Generate Comprehensive Marketing Calendar: Staying organized with all of your marketing efforts, especially when staff and funds are limited, is important when creating a consistent voice for your business. Generate a marketing calendar that includes all of your advertising mediums like events, blogs, social media campaigns, websites and email blasts for each month. This will help you stay on top of your marketing strategies when your company is first starting out, as well as along the way as your brand picks up steam and formulates a customer base!
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