Monthly Archives: March 2014

Learn The Differences Between Indoor And Outdoor Advertising

Participating in indoor or outdoor events can be excellent means for your business to mingle in the local community and to generate new customer base. When planning your event display and promotions, keep in mind that indoor and outdoor events have different considerations. Certain types of banners, table displays and even booth set-up plans work better in one setting versus the other.

Indoor Advertising Options

motorized scrolling bannerSetting up a display booth inside an exhibit hall has both pluses and minuses. You have the chance to reach a large number of potential customers, but you often have some space restrictions. The competition can also be tougher if you are exhibiting alongside many other businesses in the same indoor venue.

Indoor events don’t need to regard nature elements, so you have a wider selection of banners. Motorized scrolling banners are great for catching visitors’ attention, and you can also get creative with lighting for your display booth. If you’re showcasing sample products, specialty trade show display lights are available for presenting your samples in the most flattering way possible. Since electrical outlets are generally more accessible indoors, you have some more freedom to add booth lights without the added tasks of setting up extension cords for them.

Picking the right promotional items can also help the success of your indoor exhibit. Some good promotional items for an indoor event can include flash drives, notebooks or tablet computer cases with your company logo stamped or embossed on them. People use these items many times each day so they will see your business name each time they use the item.

Outdoor Advertising Options

Outdoor events may have fewer space restrictions than some indoor events, but you also need to protect your exhibit from the sun, rain, wind and other nature elements. A tent can be a good addition as your table displays will be protected from unexpected rain. Vinyl banners are the best options for outdoor events since their material stands up to water, strong winds or fading from intense sunlight.

Baseball Vinyl Banner

Depending on the time of year, you can also tailor your promotional giveaway items to your outdoor event. Summer brings hot weather, so some giveaway items can be sun visor hats, baseball caps, T-shirts or even water spray bottles for visitors to use for cooling off. Each of these can be printed or stamped with your company logo. When exhibiting in cooler weather, you can opt to give away umbrellas or long-sleeved shirts printed with your information as well as the name of the event.

Outdoor event set-ups are more at the mercy of nature elements, so you need to select materials for your display that will stand up to the weather. Promotional items can also be tailored to indoor versus outdoor events, and your booth visitors will remember your company name when they receive an item they will use at the event. Planning each of these elements for your exhibit takes some investment and attention to detail, but staging both outdoor and indoor events will help you increase your customer base over time.