Every business manger knows that image is everything, especially when it comes to trade show presentation. Creating a sleek exhibit that reflects your business will help garner more potential clients. Translating your vision of a fashionable booth into a reality without exceeding your budget can be very tricky. The most economical marketing decisions to create a modern advertising exhibit are choosing a signature display piece, deciding on a color scheme that is timeless but trending, selecting versatile displays that can change with the times and generating a staff dress code that is both professional but stylish.
For starters, a stylish trade show booth needs to have a central eclectic advertising display. One impressive advertising display can not only add style to a company space but is also an economical marketing solution. A quick fabric display utilizing dye sublimation printing can provide a sleek display with stylish, vibrant graphics. A scrolling banner can provide the movement that prevents your booth from becoming stale and keeps your company current in an ever-changing competitive market. Also, placing your signature display in the center of your booth will draw the visitor’s eye to your sleek advertising display.
Color is an effective visual that can grab attention and allow your company to be in style with trendy colors. Deciding on a color scheme for your booth and keeping it consistent throughout your displays and each event is crucial to establishing branding. Try incorporating a timeless color combination like black and white but add a bright accent color that follows a current trend like lemon yellow, purple or red.
Because the concept of what is in style and modern is an ever-changing idea, select versatile displays that can change with trends. Select a retractable banner stand with the option of replacement graphics and changeable posters on a regular basis. You will save on the cost of purchasing a whole new unit as well as avoid the risk of displaying an out-of-style exhibit.
With such a stylish booth, you and your staff should present a sophisticated image as well. Though you want to appear professional, a stiff business attire will appear out-of-sync with a modern advertising presentation. Instead of conventional business clothing, try a more casual look like stylish pants with a vibrant, modern company shirt or interesting accessory. Keep in mind, there should be a balance between trendy and professional so that you and your company do not come across as too casual or sloppy.
Follow these tips and you can have a smashing trade show booth without exceeding a tight budget in no time.