Using banners to advertise outdoor events has several advantages, namely convenience, cost-effectiveness and versatility. Banners and flags can be customized with lettering and graphics of the organizers’ choice, and even a large banner for a one-time event is relatively inexpensive compared to some other forms of advertising. Outdoor banners at a large event can let attendees know what’s going on at different booths or locations. Many different types of events hold a good deal of possibility for banner use.
Banners for Various Outdoor Events
Banner advertising can help to spread the word about various small or large-scale outdoor events; these include:
- Music concerts
- Craft fairs
- Marathons and 10k runs
- State fairs
- Charity events
- Farmers’ markets
These are just a handful of examples, and each represents a great opportunity for participants to get involved in their local community. Local businesses also see these types of outdoor events as additional chances to market their products and services.
Banners for Trade Fairs and Farmers’ Markets
Participants at these events typically offer a wide variety of products for sale to attendees, and some people visit these outdoor marketplaces to buy specifically from their favorite vendors. Organizers who add a banner listing farmers’ market or trade fair sellers are likely to draw increased visitor numbers from people who recognize familiar names among participating sellers.
Large vinyl banners are also excellent advertising mediums for promoting outdoor fairs a few days ahead of time. Placing a bright, easy-to-read banner in a high-traffic area will allow potential visitors to take note of the days, times and locations of the upcoming event. Some urban areas have local ordinances dictating where these types of banners can be placed within a certain distance of the event location, so event organizers are advised to check these rules ahead of time.
Music Festivals with Outdoor Banners
As the seasons move into spring and summer, plans for outdoor music concerts get underway. These are frequently held in parks or open-air shopping areas, and they add a great deal of enjoyment for attendees. Community concerts are great for local, lesser-known bands to give the general public a sampling of their music, and many see increased sales of their music CDs or digital track downloads soon afterwards. When a number of local music groups participate in one of these outdoor concerts, banners placed in prominent spots can list each band’s name and generate interest quickly among the general public.
Best Outdoor Banner Design Ideas
For a larger community event, the best outdoor banners are easy to read from a distance and colorful enough to draw people’s eyes. Some event organizers opt for digitally-printed white lettering in large fonts on a darker banner background. This color choice pops out visually and is readable for passers-by on roadways and other high-traffic public areas. Other banner design choices include gradated bright colors blended together for more visual interest. The best banner dimensions often depend on the available space at the venue, so many event organizers scout the location and take note of the space dimensions before placing a banner order.
Outdoor banners are reasonably priced, especially compared to other forms of local advertising such as TV or radio commercial spots. A visually appealing banner will draw attention from people who pass by it on a roadway or sidewalk, and a quality design promises a fun event that’s worth attending in person. Other benefits of outdoor banners include durability against nature elements and design customization. Some banner design considerations for community event planners include the average attendees’ demographics, the specific type of event (such as a concert), the available outdoor advertising space and the need for high banner visibility from longer distances.