7 Reasons to Buy Trade Show Packages


Buying trade show displays in bulk, like almost anything, can help you save money. While saving money is never a bad thing, you also want to make sure there are plenty of benefits to what you’re buying and not just saving money and taking a lesser return. So, in honor of the New Year, here are 7 reasons to invest in a new trade show package in 2017.

#1 – Takes out guesswork: When you buy trade shows as a package, it keeps you from having to do too much searching around to find out pieces to fit your booth, layout and finding what looks best with what.  Your core displays and layout is determined for you and all you need to worry about now are graphics for them and deciding if you need anything to accent your core displays. This really frees you up to focus on other important aspects of your exhibit.

#2 – Cost effective: Why not mention possibly the key reason. This pertains to buying in bulk. While you’re likely only getting one of each item, by buying packaged together, you save money on each individual item because you would probably spend more on each piece alone than as part of a set package. Keeping your display costs down really helps your trade show budget and gives you a better chance at a positive ROI for your trade show!

#3 – New marketing message: If things have changed with your company’s information, particularly your marketing message, you’ll need to have all of your trade show displays re-printed with this new information. Getting new printed graphics for all of these display materials can be a hassle. But when you buy a new package, you can guarantee replacing the message on each essential display.

#4 – You are at more shows than one exhibit can handle: If you’re a company that exhibits at a lot of trade shows and have just one display, it’s possible you could run into logistics issues or are going to run into inevitable wear-and-tear of your current display. Buying in a package saves you money and gives you an insurance “backup” display for when you might need to have two displays out at shows at once or the other one is in need of repairs. Then you have a whole display package ready to go at your disposal.

#5 – Need for a more portable setup: Nothing will save you more time and energy at trade shows than an easy to set up booth. If you’re off to another show or conference after one ends, having one that is easy to pack-up and transport is very important. Trade show packages come with individual pieces and carrying cases that are very user friendly.

#6 – Bigger/smaller booth: Maybe changes in your budget or approach have you renting a smaller or bigger booth space. You’ll either need to condense or add pieces to your booth. Trade show packages already measured and set for traditional sized trade show booths.

#7 – One stop, hassle free printing option: Buying trade show display materials as a package makes the printing and production of them much less of a hassle for you to track and get the right artwork and graphics to. By working with one company on an entire package, there’s less to keep up with and less chance of miscommunication or errors.

Trade Show New Year’s Resolutions


While you’re setting your budget, ordering new displays and booking trade show spots, don’t forget trying new things at trade shows can also be prosperous. When you get ready to make those trade show plans for 2017, here are some New Year’s Resolutions to make when exhibiting that will hopefully help your ROI.

Produce more social content: Facebook Live, Periscope, Snapchat and Instagram Videos are easy to use and leverage. Creating social content as a trade show exhibitor is great for your brand and being able to share some parts of your exhibit, product launch, speech or other great things you have planned with followers/customers unable to attend shows. It also encourages brand engagement. With social video, you basically get a free chance to double down on your appearance and potentially double your reach.

Invest in staffing/training: One of the most controllable ways to directly affect the outcome of your trade show exhibiting success is to invest in more/better staffing and training your staff. If you haven’t already, you should also review your staffing practices and how efficient they are. A great New Year’s resolution is to invest in your staff and always improve their training as it has a huge effect on your trade show ROI.

Evaluate exhibiting schedule: While you’re reviewing staffing practices, you should also evaluate your exhibit schedule. Just because you’ve exhibited at a trade show multiple times doesn’t mean it’s always worth your time and money each year. The New Year is always a good time to review if your exhibiting schedule is as optimal as it could be.

Take more time on design: This is absolutely one thing you should resolve to do in 2017. The last thing you should ever do is rush the design of your trade show display graphics. Luckily, there are companies out there that offer quick turnarounds like 48 hours (sorry, we couldn’t resist), but resolve to give yourself more time on design in 2017. You’d be surprised with the results and potential improvement you will get at a trade show because you took the extra time.

Setup a Wi-Fi or charging station: People walk around all day on trade show floors taking pictures and interacting on social media for various events or reasons. Some venues offer free Wi-Fi, though it might not be of good quality. Some won’t offer any. Setting up charging stations and free Wi-Fi at your booth is a good attention grabber. Sure, people may not be coming to your booth solely to check out your company, but they’re there. That’s half the battle. (PS, if you’re looking to gain some press from being at a trade show, this is a pretty solid way to appeal to journalists.)

Gamify your exhibit: Resolve to try something new in your exhibiting approach. Trying to add a game to your exhibit to draw attention or to tie in with your brand can add some excitement and attract new potential visitors/customers. Take a risk where you can afford to take a risk and see if these resolutions can help improve your exhibiting success.

8 Creative Ideas to Boost Holiday Sales


During the holiday season, every retailer, store or any business is looking for a piece of the sales pie. Obviously the larger companies have a bigger marketing budget and some additional resources available to them to put themselves in front of potential consumers this time of year. But the holidays are a great time for creative ideas to help sales at your small business. These eight simple ideas can help improve sales during the holiday season, make you customers shopping experience a better one and ultimately lead to more long term customers.

  1. Gift Wrapping: Some places will offer this for free, or for tip or with proceeds going to a charity. But either way, this is a good perk to have during the holiday season and it’s easy to advertise. All you need is a window advertisement and social media posts that your store will be wrapping gifts. Holiday shopping can be such a hassle, so if people are buying items on their shopping list and can get them wrapped in one stop, you take stress off of them and that’s a good memory for a customer to have at your business.
  2. Buy a Gift, Get a Gift: Incentivize shopping with your business. Give a gift back to customers who buy a certain amount. It can be simple things or you could make the gifts better the more they spend. Giving gift cards for buying from your business to is also a good way to create a future sale.
  3. Coupon Receipts: In addition to giving gifts back for those buying them, print coupons on the back of your receipts for customers. This could even give you a chance to give them a coupon to use at your store in the future or you could team up with other local businesses and print coupons for other businesses on the back of your receipts and have them return the favor. Shoppers then have incentive to visit businesses.
  4. Use Social Media Discounts: A two fold way to increase sales and interest is putting out codes for discounts or other special offers on social media. Advertise that customers need to check your specific channels for codes. It’s a good way to gain some social media buzz and sales. If you have the resources, you could even “lock” your social media channels and only give the codes out to those who “follow” the accounts.
  5. Set Up a Kiosk: If you are able, set up a kiosk away from your store’s location. Whether you are in a mall or can find a place to set up a secondary location for your business, the increased visibility can help lead to more sales as well. Put yourself in front of foot traffic rather than have potential customers seek you out.
  6. Utilize Rewards Program: If you already have a rewards program, promote it and incentivize it during the holidays by offering more points or perks for spending more. Hallmark’s program that gives points for each purchase is a great example. Incentivize signing up for it during the holidays. Give customers something when they sign up and something they can use for after the holidays so you stand a better chance to bring them back sooner.
  7. Extend Your Target Customer Base: You should always have some sort of perk going for repeat customers but you might have infrequent shoppers, very early shoppers or last minute shoppers. Give each one of them a reason to shop with you no matter what time of year it is.
  8. Exhibit at a Holiday Show: Find a local holiday event going on at a mall, exhibition hall or community center. It shouldn’t be too hard to find these events and you can probably get away with a smaller booth setup than a larger industry specific show. If you’re looking to gain a bigger share of holiday sales, putting your business in front of people at some sort of holiday show helps you push your holiday specific sales.

How Effective Are Your POP Displays?


Point-of-purchase, or POP displays are a popular go-to marketing setup for all kinds of retail stores. They’re utilized for a variety of different reasons and when they are well planned and executed they can be a huge boost for businesses. So that begs the question: What makes a good POP display?

Target audience: Generally, point-of-purchase displays have a target demographic in mind. So whatever audience you are trying to tap into, the display should be created with their buying thought process and interests in mind. Eye level, wording on signs and colors all should be geared specifically with the demographic your POP display is supposed to appeal to.

Bold graphics: You want to stop traffic at your POP display? Bold graphics is probably the best way to do that. A lot of shopper’s attention is all over the place, they might be on their phone or listening to music while walking around. Bold graphics gives you a good chance to grab their attention. A lot of POP displays are centered on high margin items that make a big difference in a company’s bottom line, so you want these items to be seen and sold. Whatever graphics you choose to go with on your POP display, let someone who has designed them before do it or use a professional.

Height matters: Your target audience has a standard height. The height of your POP display and the words/graphics in relation to your target demographics line of sight is a big key to the display’s success. It’s a simple concept many grocery stores and other retailers use with examples like sugary cereals and snacks being placed where children are more likely to see it so they can get their parents to take notice. High margin foods or items to fast expiration dates are also in direct sight lines because stores want them sold. Consider what the average height of your target demographic and make sure the key points of your POP display are going to be extremely visible to them.

Endcaps and power aisles are your also good bets: Point-of-purchase displays are often thought of as near the cash register or checkout areas. But they can be expanded into areas like end caps and main aisles. They don’t have to be large displays, just effectively promoted ones in ares that receive a high volume of foot traffic. You can even use data for this if you’re a retail store. You generally know where the most traffic is in your stores. Putting a high quality POP display in those areas gives them the visibility you desire.

Invest in POP displays wisely: POP retail displays are put together to sell product and make money. Like any marketing display, you weigh the cost against sales projects and your probable ROI. Buying cheap or low quality displays aren’t likely to improve your bottom line and ROI when creating point-of-purchase displays. This doesn’t mean you have to order expensive point of purchase displays but if you want maximum effectiveness, great graphics look better and attract more attention on good quality displays. Signage is easy and affordable enough to order and replace for when your sales and message change. It’s much easier than replacing hardware for a POP display.

Call to action: POP display items are usually impulse buys for most consumers. It’s not something they came to a store intending to buy. Strong calls to action with the right colors and message can make the difference in the success of your POP display.


The Psychology of Successful Trade Show Booths


Are you a trade show exhibitor looking for a high-impact, low-cost way to improve your success at trade shows? Trade show booth psychology, specifically colors and booth setup are completely controllable assets that can significantly impact your trade show success, positively or negatively. It often gets overlooked and it doesn’t have to cost you extra money.

Layout: One of the easiest things any exhibitor can control. If you’ve ever watched any of the home remodeling or flipping shows that are wildly popular, the one phrase you constantly hear the interior designers repeat is “open concept.” Why? The “open concept” is inviting and gives people a reason to come in and have space to walk around and feel comfortable. That’s what you should want attendees thinking when they come to your booth. They feel welcome to come check it out and look around at what you have to offer.

Ditch the table: What better way to create an open or welcome environment at your booth than having no barriers to entry. You or your staff standing behind a table talking to an attendee puts a physical and implied barrier. If you want to come off as a company that’s accessible and customer service friendly, ditch the barrier. Even if this seems a little progressive, try it at one or two shows if you can and measure if there is any difference.

Carpet or flooring color: Believe it or not, the wrong color flooring around your booth could cause people to stay away. Harsh, negative color associations can put up a psychological barrier to your booth as well. Easy to look at, soft and inviting colors will do wonders.

Light it up: When designing trade show exhibits, don’t forget lighting accessories. This is an easy, yet overlooked idea when thinking about trade show booth psychology. Well-lit displays get noticed and are easier to read. Plus they show off the awesome graphic design work!

Send people other than sales reps: This might not directly apply to typical trade show booth psychology, but sales reps for your company usually have a different mindset. Customer service reps should know the products and service tier levels as well as your sales reps and might even be more in tune with what customers want from them. Customer service reps hear the compliments and complaints about each individual piece of your company so they can sell the positives and ease the pain points.

Graphics: As a rule of thumb your trade show exhibit design should have roughly 40% empty space. Trade show attendees see hundreds if not more booths each day at shows. Overwhelming them with too much text or too many images is not a good idea.

Font: You think your unique font will make your trade show booth stand out from others. It might, but not the way you think. Stick with simple font designs. People might be talking about your booth as they walk away but it will be in phrases like “That was hard to read.”

Consider color psychology: This is a bit trickier because when it comes to colors, you want to stay on brand as much as possible. Working in certain colors where possible can be effective.

  • Blue evokes trust (think Twitter’s verification checkmark)
  • Colors can have an industry association (white/blue make people think winter – perfect if you’re selling winter coats/apparel)
  • Yellow is a mood elevator – it can have a positive effect, just don’t overuse it
  • Black is seen as a powerful color – it’s also very easy to accent
  • Many restaurants use red and yellow to evoke excitement – just like the winter example, food industry exhibitors can tap into this color for success

8 Tips to Drive Back to School Sales

school supplies

One of the biggest shopping periods outside of the holidays is almost upon us – back to school shopping. From parents with kids just starting kindergarten to college students getting ready for their last semester, people will be tracking down back to school supplies and looking to save money while doing so. Here are 8 ways any business can help sales during this busy shopping season.

  1. Build versatile clothing displays – Back-to-school clothes tastes and needs might vary from region-to-region and different age groups. The weather from late summer to early fall can change fast, so having different displays of clothing for the warmer days of fall and the colder ones. Hoodies and other lounge wear are popular for college kids, so don’t overlook a full display for those.
  2. 2. Offer incentives – The list of items kids need for school grows each year and the price climbs. Technology is becoming a necessity for kids of all ages for learning and parents or students shopping for colleges already have tons of debt coming as well, so offering deals, discounts or other rewards like incentives to shop with you could pay off.
  3. Don’t stop sales when school starts – Students need supplies all year long. Different projects pop up throughout the year and things they buy get used and they need new supplies. Don’t forget winter clothes as well. Students and parents will be getting things for school all year long.
  4. Update signage/graphics – A new sales season is a great time for new sales signs, especially point-of-purchase areas for smaller items like headphones, gift cards, calculators, pencils, socks, etc. Update your graphics and message to push your back to school sales campaigns.
  5. Hit the ecommerce market – From 2011 to 2015, back-to-school season retail ecommerce sales rose from $31.03 million to $50.17 million. Make sure your website is user friendly, up to date and start finding ways to push customers to it for the convenience factor and the sales.
  6. Leverage social media – One way to help push people to your website is to use social media. Most back to school shoppers are on some platform. College kids are all over social media (Snapchat, Instagram, and Twitter) and it’s a great visual way to promote your products.
  7. Think outside the box – Find ways to promote products that you might not think are back to school essentials. Sure, everyone needs pencils and notebooks. But think of classroom (or dorm) cleaning products, other hygiene items and of course lunchbox foods. They’re all necessities but people don’t generally associate them with “back to school shopping.” Making them a part of your sales campaign could boost sales in those items.

Trade Show Dress Code Tips

Trade shows in a lot of ways are like job interviews. You’re looking to impress hopeful future clients and customers. You wouldn’t dress down or in questionable clothing at a job interview. A great way to lose out on closing a sale or gaining a lead is by looking unprofessional and giving off the wrong impression based on how you’re dressed.

Set a Dress Code
The lead sales or booth worker can set this or it can come directly from the company. Everyone should be dressing in the same attire for the occasion in either business casual, business professional, or company branded clothing.

What to Consider When Packing Your Suitcase
You should pack for specific parts of your trip as you won’t be at the trade show the entire time.

Travel: Something professional in case other people on your flight or trip are headed to the same show. Arriving looking like you are there to do business doesn’t hurt.

Show time: Pack clothes to follow the set dress code; company branded polos or button down shirts, dress clothes. Pack extra just in case. Anything can happen when you work a long shift at a trade show booth.

Leisure/networking time: For dinners, mixers or off the floor activities, you still want to appear professional but relaxed. Depending on the activity, your attire might vary but have something comfortable and casual yet professional.

Dress Code Etiquette to Consider

  • Shoes – Clean, shined shoes are a must, but avoid new shoes. New shoes (especially high heels for women) can be very uncomfortable if you haven’t worn them for hours at a time already.
  • Match – Mainly, make sure your belt matches your shoes and your colors match.
  • Accessories – Be conscious of how many accessories you’re wearing like earrings and other jewelry. Most companies have a policy for piercings and jewelry. Making a connection or trying to close a sale might be a lot more difficult with distracting piercings and jewelry.
  • Cologne/Perfume – Go easy on the cologne/perfume. This should be self explaintory.
  • Pockets – Yes, you want them. You’re not going to be wearing cargo pants, but you’ll need pockets to hold business cards, brochures and pens among other things.
  • Pack cleaning accessories – Tide bleach sticks and other items that can quickly clean clothes up in case of spills over lunch, etc.

Final Dress Code Tips to Consider

  • Hands – No, it’s not clothing related, but you’re likely going to be shaking hands with many potential (hopeful) customers. Make sure your nails are trimmed, clean and you have plenty of hand sanitizer available at your booth.
  • Fit in – While it’s true you can never be overdressed and you want to stand out from the crowd, if you and your booth staff are in suits and business attire and everyone else is in polos or other casual gear, you might stick out like a sore thumb. It’s always good to gauge the style of the show and your peers if you can before being under or overdressed.

Tips For Advertising In Parades

Who doesn’t love a good parade? As shown in Cleveland on Wednesday, a parade can garner a lot of attention.

Having an opportunity to participate or be a sponsor in a parade can be a big boost to any business, whether there are 1.3 million people there for it or just your community. You don’t have to spend big money on a float or major vehicles to showcase your message in a parade.

Being a parade sponsor for your city or town can help you create goodwill with the community, whether it’s a holiday parade like Memorial Day, July 4, Labor Day or a local schools’ homecoming parade. Not only is sponsoring and being a part of a local parade a great way to get involved in the community and create goodwill, there’s also plenty of affordable ways to do it:

  • Vinyl banners can be held on a truck or float or long ones can be carried by a few people on foot.
  • Car magnets are perfect for parade vehicles because of the slow moving traffic. Everyone watching the parade will a lot of opportunities to read the magnet over and over.
  • Light weight poster signs are easy to hold up while walking or riding on a parade vehicle.
  • Freebies that are easy to hand out along the parade route like custom printed pens and other branded items are also a great way to stand out.

What’s on your sign?

When considering a banner or some sort of sign for a parade, there are a few graphics tips to keep in mind:

Coordinate colors: If it’s for Memorial Day, July 4 or Labor Day, take the time to have the banner or sign printed with a flag or red, white and blue and follow the theme. Don’t try to re-use the same sign from different parades. If the parade is for a school, be sure to include the school colors in your sign.

Time your pitch: Just like color, make sure your any message on these signs that’s not directly related to your business or slogan includes something related to the parade (happy holiday, good luck, go team.).

Don’t skip the details: The point of sponsoring and having a sign or being part of a parade as a business is to get noticed. So on those signs don’t forget the information people need to know about your company. Contact information, an idea what you do (maybe an image if your business name doesn’t giveaway what you do) and web site, logo, URL, 1-800 numbers and social media handles are all good things to have on any parade signage.

Other good things to have as a parade participant

  • Candy is a parade staple and it’s always a nice gesture to buy some to throw out if you’re not holding your sign.
  • Branded items you can hand or throw out that won’t be painful if they hit someone are also effective.
  • Parades are good times to hand out cards with deals on them. Print cards or coupons to hand out specifically at the parade that have deals or discounts on them so you can get an idea of how many people paid attention to you at the parade.
  • If you or your staff is holding a sign while walking or riding on a vehicle, matching company shirts or gear will make you look good and get noticed as well.

9 Things to do Between Trade Shows

The middle of summer is typically a slow period for trade shows.  As an exhibitor, what you do during this part of the year can help set you up for success for your next show or when the season heats up again. Take this time to make improvements and try out new ideas. Here are nine tips to help improve your exhibit during the slow season and between shows.

New training and re-training – Take the downtime between trade shows or during the slow season to work with your booth staff on some new sales and conversations tactics and keep them sharp on your trade show goals. There are always new studies and reports coming out about consumer and sales psychology.

Look over your notes – At each show you should be making and documenting observations about interactions with attendees. Find out what has worked and what needs some adjusting. Also make note of what your competitors are doing and decide if it’s something that would fit in with your message and company.

Develop new presentations – If you’re not developing a new product or additional services to promote during the next trade show or trade show season, consider changes to your presentations. Look at your talking points, slides and selling language in your presentation and look for ways to improve it. If you have a trade show during a slower season, consider using some shows as a trial for your new presentation.

Check your swag – If you’re low on promotional items to give away (branded T-shirts, pens, bags, etc.), now is the time to re-order and re-stock on them. Take the time to review your inventory and see what people are taking more and what people don’t care for. Don’t spend money on swag that nobody is taking. Consider changing the message or look of your gear as well (logos, colors, etc).

Reconsider your logo – When’s the last time your logo got a redesign or even some minor tweaks? A new look, graphic or even some colors can help create interest from people who want to see what’s new with the company or it might even attract new business.

New signage – If you do go ahead and change your logo in anyway, you obviously want your displays and signage to reflect that. If you make any changes, anything you use to promote your brand will have to be updated. Even if you don’t make changes to your logo, new signage with a new message or colors can help make a difference.

Check old signage quality – Things happen to your displays and signs in storage and shipping. If some of your materials and displays have been to many trade shows and have traveled lot of miles, they might need some replacement parts or you might need to replace a piece of signage or two. Don’t try to duct tape or hold together an old or broken down display. It will be painfully obvious.

Product or service improvements – This one is fairly obvious. Trade shows are perfect for new product or service announcements. If you’re planning one for the busy season ahead, you should already be ready to roll it out and can use this time to smooth it out during testing. There’s also time to brainstorm for your next product or service development announcement.

Enhance your display – If you didn’t update your logo or graphics and your displays and signage are all in good condition, consider display enhancements.  Trade show lighting, custom printed flooring or other trade show flooring and podium and table wraps with graphics can really help put your booth over the top and generate some new interest. Little things can make a big difference and more branding is never a bad investment.

Should You Be Using Snapchat for Trade Shows and Events?

The use and benefits of using social media at trade shows has risen quickly over the last few years. Thanks to Facebook adding a live video stream option and apps like Periscope, sharing demonstrations and seminars with more people than those attending has become easy and effective. Live tweeting, trying to interact with those tweeting back or on video feeds can be overwhelming but utilizing social media at trade shows and other events has become important and almost necessary.

You probably already use Facebook and Twitter for your business. You’ve probably started to utilize Periscope and maybe even Instagram’s new brand feature. Seldom used previously, Snapchat is now quickly becoming a platform business and event exhibitors could begin want to take advantage of.

You might be thinking to that you really don’t want or don’t to use and manage another social media platform at trade shows and events.

A recent forecast by eMarketer might convince you it’s worth your time.

According to their last forecast, Snapchat’s user base is going to grow by double digits and will outrank Twitter and Pinterest for the first time ever in the United States. They also expect the gap between Snapchat, Twitter and Pinterest to grow through 2020.

While certain brands and exhibitors at shows have stayed away from Snapchat, thinking the user base for the app doesn’t fit their target demo and thus don’t want to waste the resources on it, 27% of Americans ages 25-34 use Snapchat, which the app’s second largest base.

Like any other social media platform, there are ways to utilize this app in your favor

On demand Geofilters
This can be a great brand awareness tool for companies and exhibitors alike. Logos, slogans, and trademarks are all permitted by companies who upload these filters. Getting interested users in your follower base to use your geofilter for promoting new products, slogans, etc. can really help spread awareness.

Geofilters can also be used in an interactive way at trade shows and events about things like your product demo or presentation. They can be made to be time specific to allow people to even get special offers and deals by using it to interact in the time period set for its use.

Brevity gives you power
Most people think that Snapchat’s disappearing posts are bad for brands and business. But when you post something on Facebook or Twitter, or even do a live stream, are people going back and viewing it? If it’s on the internet, it’s out there forever, but most posts are only temporarily viewed anyway. Snapchat is great for its “storytelling” capabilities because content with videos and photos are the most commonly consumed content and the length of viewing that content on Snapchat is short, keeping within in the range of most social media users attention span.

Being able to piece three or four of these together at events while doing product reveals and other presentations puts followers on the lookout for your next post. It could create the idea of fear of missing out. If your videos at events offer relevant content, breaking them up into different posts can keep people coming back to you. That the content is only available for a short amount of time is an advantage.

Tips to grow and take advantage
If you’re new to using the app and aren’t sure how to make it best work in your favor at events or to leverage it for normal use, here are a few quick tips and ideas:

  • Use the geofilters for anything new you’re doing. Products, campaigns, etc. Encourage people to take snaps using the geofilter. Get them to interact with you using it and see how it’s resonating with your followers. It’s also a great way get your follower base to share your content and message.
  • As mentioned, product reveals are usually great uses for video streaming. The fact that the video time on Snapchat isn’t extended like other video sharing apps allows you to build anticipation to such events for excited followers.
  • If you’re trying to grow your follower base, exclusive content only viewed through Snapchat will help and even putting in offers for using your geofilters or interacting back also helps.
  • Other good content for Snapchat that is useful at trade shows and events include behind the scenes looks of your product reveal or special presentation or event and posting quick stories including your demonstrations and seminars as well.

While many exhibitors and brands have felt that Snapchat and what it offers doesn’t work for their content or doesn’t apply to the audience they want to reach, there are ways to leverage it in your favor and use it effectively. Given the growth of the app, the demographics that are using it now and will grow using Snapchat more than or as much as other social media, being able to connect with those audiences can help your brand in both short and long term.