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Trade Show Display: Should You Buy Or Rent?

Posted on 30, April, 2020

Last Modified on 30, April, 2020

Planning to present at an expo or trade show? You don't necessarily need to buy a display, especially if you are only exhibiting once in a few years. Another option is renting a display just for a specific event. Renting a display is especially beneficial for first time presenters. If you are attending your very first event, you might not be sure if this is the right event, or if a trade show is even the right marketing venue for your company. If you think about it, it doesn't make a lot of sense to spend money on an exhibit if you're not sure you will ever use it again.

Buying a display is sensible for exhibitors who plan to attend a few events in a row, and to take the display with them. When you're using the same display booth, you ensure your staff knows how to assemble the display and how to take it down.Another reason to rent a display is if you run on a low budget. A display rental costs significantly less than buying a new one, so it's a useful option for companies with small budgets.

Ultimately, the decision whether to buy or to rent a display needs to be based on your needs and your budget. If you can afford to buy a display, but intend to participate only once, in an upcoming event, renting is a better option. On the other hand, if your budget is a bit tight but you have 3 trade shows planned in the next few months, buying a display that will go with you is a better idea, even if it will cost more than you have planned.

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