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How To Make The Most Of Social Media At Trade Shows

Posted on 30, April, 2020

Last Modified on 30, April, 2020

Today, social media stands out as one of the most useful tools for business promotion. Thanks to its great impact on people, social media is a real time interaction tool perfect for trade show exhibitions. It has definitely changed the way trade show marketers plan their companies' exhibitions. However, it is important to know that no result will be achieved if you don't know how to make a good and proper use of this marketing tool.

You should be careful about a few things when you are planning a trade show exhibition by using social media. Here are four pitfalls that you must avoid when using social media as a marketing tool at your trade show exhibition.

  1. First of all, design a proper plan to respond to costumers' feedback. This could sound absurd, but, most of the time staffers are so busy that a huge percentage of companies don't respond to their customers, because they don't know how to manage the visitors' flow, which is a huge missed opportunity. Costumers need, want and expect a response from you. So, it is really important to make sure that you have a very well-designed plan to attend your social media customers.
  2. On the other hand, never postpone your tasks and always plan ahead. Try to find general exhibitors checklists that can help you plan your exhibition during the trade show. You will have several tasks and it is important to be ready, especially if you don't have a preview experience in this kind of event. There are many online tools that can be of great help in scheduling as well as implementing a proper customers feedback process.
  3. Next, avoid broken links. It is very common to misspell a word or to include links that redirect nowhere. Be very careful. Check and recheck over and over to make sure your links are perfect. This tip is also valid for QR codes. Check the literature and information placed on your pages and make sure that every link and QR code goes to the right page. It is very common to find this kind of faults and they could definitely damage your trade show results.
  4. Finally, try to get your trade show booth number as soon as you can. It is important to promote your exhibition and upcoming plans through Twitter, Google+, LinkedIn, your Facebook page, and other social networks, and to include your booth number. This will make it easy for customers to locate your stand in the trade show floor.

It is really important to avoid these four mistakes if you really want to get the most out of social media. As any other tool, social media effectiveness depends on how you use it and how skilled you are to make the most of its advantages. So, be smart, pay attention to the advice above and get ready for the most successful trade show exhibition that you have ever had.

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