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How To Choose The Right Outdoor Banner?

Posted on 30, April, 2020

Last Modified on 30, April, 2020

Outdoor banners are perfect for advertising both special events and promotions. A church can display a banner to promote a Vacation Bible School program. A community center may utilize an outdoor banner to promote a library book sale. Restaurants, sports teams, car dealers, farmer's markets, health clubs, theaters, museums and even local governments often make use of banners to highlight promotions, to inform about hours of operation, to list coming attractions or to promote tourism and special events.

Types of Vinyl Banners

Vinyl is used to create most outdoor banners. Vinyl is classified according to weight, which usually ranges from 9 ounces to 22 ounces per square yard. Heavier vinyl is the most durable and the most likely to hold up under extreme outdoor conditions.Scrim vinyl uses both vertical and horizontal fibers to provide maximum strength and durability under any conditions. A layer of polyester fabric is laminated in a double layer of clear vinyl, providing maximum protection for the design. The fabric layer also makes the banner flexible in breezy conditions. Scrim vinyl is inexpensive but it also have a tendency to curl.

Another type of vinyl, flat vinyl, is less likely to curl and is good for applications requiring close-up reading. Flat vinyl offers nice color saturation but is not suitable for large banners hung with grommets. For a two-sided banner, stick with blackout vinyl. By placing a layer of black vinyl between the vinyl signs on either side, blackout vinyl prevents light and color from bleeding through to the opposite side.Lastly, some banners are made from mesh vinyl. Mesh has holes that allows the breeze to pass through, which helps to keep the banner in place in the windiest conditions. However, the holes do allow light to penetrate, so mesh is not ideal in situations that utilize backlighting. On the other hand, mesh banners can be ideal for window displays because they don't block natural light from the interior of the building.

Choosing the Right Size

Many standard banners measure between two feet by four feet and four feet by eight feet. Banners also come in standard sizes to fit a variety of outdoor banner stands. However, banners can be custom-made to fit a variety of settings. Measure the area where you want to hang your banner and discuss the possibilities with your printer.

In addition to the setting for the banner, consider the size of your lettering and images when determining the overall scope of your banner. Generally speaking, multiply the height of your letters by 10 feet to determine the maximum comfortable viewing distance for your banner. In addition to letter height, take visibility and traveling speed into account. A smaller banner may work on a street with a low speed limit, but a banner near an interstate should be large sized.

Any organization can promote its products, services or attractions using a durable outdoor banner. It can last for a long time, and can be replaced every few months, to offer new deals.

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