Posted on 30, April, 2020
Last Modified on 30, April, 2020
Trade show exhibitors always look for the best strategy to make of their next trade show a more successful event. They look for better results, a more effective visibility, more traffic and more prospects that lead to more customers. All in all, they look for an enhanced exhibition.All these elements are related in first place with the trade show stand. The first question is about your display size. It seems pretty obvious that a larger stand could give you a more sophisticated appearance. Attendees generally identify large stands with successful companies that have enough money to afford those privileged spaces. However there is no sense in paying for a larger stand if you don't really have the right strategies to make a good use of that space.
Base your decision on your last experience. Have you filled your 10 x 10 stand in your last trade show? That is crucial to know if you are ready to get a larger stand or not. Always remember that an empty booth is synonym of failure. Attendees will just ignore you if you don't have a good strategy to keep your new stand busy enough.
- Work on your visibility. Make sure your stand is visible enough. Include a very eye-catching signage to let attendees know about your booth location.
- Make lists of your prospects and arrange meetings before the show starts. Organize your schedule in a way that your booth is never empty.
- Hire a professional staff that can handle the pre-arranged meetings. A person for every 50 to 75 square feet of your booth is perfect. So make sure you hire the right number of employees. An empty room is not advisable but neither is an overcrowded booth.
- Depending on the space you are planning to rent next time you also need to take care of the kind of displays and graphics you will use to exhibit and to advertise. Pop-up displays are not enough when renting 20 x 20 or larger spaces. So make sure you choose the most suitable display according to the space you have. You may need to upgrade graphics and banners and you may rethink the messages you want to communicate, especially if your trade show display upgrading has to be with some modifications and changes in your company and the services you are offering.
There are many things to take care of when upgrading your display space. It is not only about getting a larger room, it is also about being able to make a good use of that extra space in order to get a more successful and effective experience from your next trade show.